Building a PUSH LIST - what have you discovered? (11)
Hey all,
Been in web push for about two years, only a few months ago scaled it up tho!
I, however, build push lists and monetize on the "back end", so to say.
I am curious, what effective ways of building push lists have you discovered?
My way is that I buy traffic from existing push networks into a push funnel - often sweeps funnel or AV. I lose about 50% on the front end (-50% ROI) but then earn it back via push over the next weeks.
However, I am sure there is a better way...
Tried pops twice but the subscribers I was getting were HORRIBLE, with almost no CTR etc.
PS. I monetize my pushes with sweeps, AVs etc. pretty standard.
Any advice would be really really welcome 
Cheers
Bumping this, I desperately want to get educated on push traffic as well!
Very Interesting, do you use your own software or something else?
With regards to Landers, have you tried the loading... or are you 18+ Landers and after they click yes you forward them to a sweeps page?
What are you doing with your back button? Forcing them to stay on your page or forwarding them to an offer or smartlink might add a few % of ROI?
Originally Posted by eurosen
Hmm no I haven't tried those; ran quite a few traditional sweep landers (eg. spin wheel) and Google AV. When they click on the button they are prompted to opt-in (click allow) and then redirected.
Currently my back button is set to keep them on the page. Tried sending to offers, the results were rather minor.
Cheers
Your approach to gain push subscribers is pretty straight forward.
If you want to scale the subscribers then FB can be a great source. Don't promote offers -- promote "clickbaity" content that will increase CTR so less CPC for you. Later monitise the traffic with simple CPC ad networks like adsense or media.net (it'll help to recover your costs).
If people doesn't convert in subs then you can create a extra pop-up near "push subscription" dialog - with something flashy like "girl with red lipstick (just a example)" asking to subscribe.
LeadCloak
We're currently building our own path for push notifications. Are you incentivizing the user to collect your subscribers with some sort of offer? I found that non-incent just having the allow/deny button on the page the subscriber rate is around 2-3% for us.
Still trying to determine the worth of the subscriber if they are brought in non-incent vs. incent (where they are almost forced to subscribe) - I am under the belief that non-incent may be of better quality, but that's just my theory as I do not have enough data to back that up yet.
I think the key here will be to get high quality subscribers. I am still a bit reluctant on getting push subscribers from pops networks. Getting them from other push networks I also found that even if your buying push traffic on a premium native network, they are buying the push themselves on cheap pop networks and re-selling to you. I have the push notifications installed from a pop networks and I am only buying on ONE premium native network and often I will see my push ad served through an api where the pop network is selling to the premium native.
Quick question: how would you best track a funnel like this?
I know there are some big push list owners around here on the forums, maybe they could chime in with their experiences
Push traffic sucks imho.. I spent about $3k and got about 20k subs. After spamming them tons of time i was able to make $1k back. I'm never going to push again.
Way too much work and returns are not really worth it. Now i'm pretty sure i could have made all my money back but for me it just wasnt worth it.
Originally Posted by moneym
1. How were they collected? Pops networks? Facebook? Other push networks? (This matters)
2. Were they incentivzed i.e. subscribe to receive a gift card or watch this movie? Or did you just have a simple allow/deny button on the page?
3. How many offers did you test?
If your getting push subs off of pops networks you have to analyze how the pop network collects their inventory as well. As an example if the pop netwok collects it's own inventory on all torrent/streaming sites and you are getting push users from that network your quality isn't likely to be great. If it's all streaming and torrent sites, what type of user is that... young males 16-25 years old, no credit cards... prime or sub-prime? Could go on forever on this.
Lots of factors to consider...
Question for push list builders ...
I wonder how do you go around the domain flags.
As push list/subscribers are tied to the domain ... which we affiliates change more often than socks.
Do you create a new list for each domain?
Or use a specific domain only for this purpose?
Isn't it a problem then to integrate it on your landers?
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