Push optimisation tips? (4)
I recently started to run some push campaigns and was wondering what you guys do to optimise them?
Hey @eurosen,
One of the most popular optimisation techniques is creative set optimisation. With Zeropark push ads, you have broad opportunities to run A/B tests for various creatives (texts and images) and then based on reporting, optimise your campaign by adjusting the bids on a source level. Technically speaking, for every image you upload (meaning, for every set you create), there is a unique ID tied to it, so you can track and compare the performance of your ads.
As long your ads generate a stable profit, you should keep your creatives active. Once the performance starts dropping, you should look for new images to drag attention of potentially new leads. Combinations of image and text which have not converted or resulted in lower ROI or CTR comparing to other sets, should be paused. You can delete a creative set and add a new one at any point, as long as you don’t surpass the 5 active ad variants per campaign limit.
I'm sure that ZP Account Managers will be happy to share more insights on how to best optimise and benefit from running push.
Also feel free to PM me if you have any questions 
This thread may help:
https://stmforum.com/forum/showthrea...-Notifications
Also check out the sticky threads in the PUSH subforum:
https://stmforum.com/forum/forumdisp...8-Push-Traffic
Amy
Hey, here are some tips to make pushes perform better:
- Add emojis
- Change creatives at least every 5 days
- Set blacklists and whitelists
- Make icons as trustworthy as possible
- Cut the text on your landing, push-users are very impulsive, they don't have too much time to read
We've also created a set of videos with tips to work with push-traffic.
Check them:
Home > Paid Traffic Sources > Push Traffic