Taboola and nutra...!!? (4)

Ladies and gentlemen it's that time of year. Ecomm is going strong right now and soon the smart ones will start running nutra for the new year because give me 10 people and about 8 of them will say they want to lose weight on january 1st or just want to improve themselves mentally and physically.

This leads to my next point. Native more so taboola itself. How many people on here are running it? Any tips? What are some things about taboola you wish you knew when you first started?

my tracker is all messed up right now so until i fix that cant run anything but would love to hear some answers.


- Jeremiah

Hey Jeremiah,

Ecomm and Nutra are in the top 5 verticals running in Voluum DSP right now across all the top Native Ad Networks, Taboola included. We also see a lot of good performance running on Polymorph, Outbrain, Revcontent, and more . If you want to split test all the Native Ad Networks and see where your offers perform the best, our platform allows you to target multiple Ad Networks through a one time campaign setup per offer. In addition to that, if you don't have time to manually optimize your campaigns we have 2 types of Automatic Campaign Optimization available. First, we have our Auto Rules Feature which allows you to make rules to auto pause out placements that don't reach your defined metrics. Second, we have Auto Optimization where you can just define a campaign goal (CPC, CPA, CTR, CPV) once and our platform will make bid adjustments across multiple targeting segments (browser/device/placements/and more) based on historical performance.

Our Account Managers are also on hand to provide any traffic insights about what's currently running and how to get started. We also have 24 hour campaign approval so you can take advantage of the "New Years Resolution" trend before everybody loses their motivation to lose weight.

As for tips, our AMs have always found that the landing page makes the difference in performance across most offers. Clients rarely scale when using direct to offers campaigns so our team focuses on suggesting advertisers what LPs are hot at the moment.

Originally Posted by Voluum

Hey Jeremiah,

Ecomm and Nutra are in the top 5 verticals running in Voluum DSP right now across all the top Native Ad Networks, Taboola included. We also see a lot of good performance running on Polymorph, Outbrain, Revcontent, and more . If you want to split test all the Native Ad Networks and see where your offers perform the best, our platform allows you to target multiple Ad Networks through a one time campaign setup per offer. In addition to that, if you don't have time to manually optimize your campaigns we have 2 types of Automatic Campaign Optimization available. First, we have our Auto Rules Feature which allows you to make rules to auto pause out placements that don't reach your defined metrics. Second, we have Auto Optimization where you can just define a campaign goal (CPC, CPA, CTR, CPV) once and our platform will make bid adjustments across multiple targeting segments (browser/device/placements/and more) based on historical performance.

Our Account Managers are also on hand to provide any traffic insights about what's currently running and how to get started. We also have 24 hour campaign approval so you can take advantage of the "New Years Resolution" trend before everybody loses their motivation to lose weight.

As for tips, our AMs have always found that the landing page makes the difference in performance across most offers. Clients rarely scale when using direct to offers campaigns so our team focuses on suggesting advertisers what LPs are hot at the moment.

1. You don't need a Voluum Tracker subscription and you can still track your Voluum DSP campaigns for free in our Tracker. The reporting is really really granular, for example you can check the performance of certain widget on specific site with one OS/Browser/Mobile carrier etc. You can cross-group up to 3 categories and get access to a very detailed data on the performance.
2. Usually the campaign approval should not take longer than 12 hours.

Let me know if you have any other Qs and I'll be happy to help you!
Thanks,
Justyna