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First FA: Trying some FB/eComm campaigns (21)

12-03-2018 08:55 AM #1 stickupkid (Senior Moderator)

Great first attempt, this thread and your FB journey! I must say your first results look quite good too.

Why you keep the 0,66ct running whilst you see 0,16ct is possible too? Are you targeting different in those ad sets or the expensive ones just contain bad performing images?

Looking fwd for more results!

12-03-2018 09:55 AM #2 egc101 (Member)

Originally Posted by stickupkid

Thanks a lot!

I cut the 0,66cpc Ad Set yesterday. I target different Audiences per Ad Set, yes.
The ads are the same for now, across the Ad Sets.

For the remaining Ad Set, I have those stats now:
- Spent: 74,39€
- Outbound clicks: 443
- CPC: 0,17€
- CPM: 5,06€
- Clicks to Offer: 180

According to Statistical Significance, I should still let it run...
It's hard sometimes honestly

As I said, I cut the FR Campaigns for now.
Do you think I should test again?

Thanks for your help!

12-05-2018 08:35 AM #3 egc101 (Member)

So yesterday I've decided to stop BE (no sale for 266 clics).

But I've also decided to give FR another chance!
(using a different bidding strategy)

And BOOM! Already 3 sales
I've started to cut the bad audiences and will launch new ones.

2 ads seem to work well, so I will use them with my audiences tests to also help me fight ad fatigue.

There's just one sale that was not tracked yet. Hope it will be in the coming hours to confirm I cut the right ad sets

12-05-2018 08:39 AM #4 stickupkid (Senior Moderator)

Originally Posted by egc101

So yesterday I've decided to stop BE (no sale for 266 clics).

But I've also decided to give FR another chance!
(using a different bidding strategy)

And BOOM! Already 3 sales

I've started to cut the bad audiences and will launch new ones.

2 ads seem to work well, so I will use them with my audiences tests to also help me fight ad fatigue.

There's just one sale that was not tracked yet. Hope it will be in the coming hours to confirm I cut the right ad sets

Great job man! Although -73%ROI seems to be bad, the funnel you are running shows potential definitely! Make sure you search for more and more great images/videos in meanwhile, to create a base of some ads with a low cpc. This way you can scale some ads and leave others on low profile to keep a balance of good ROI and volume!

Also check if you can improve CR somewhere (more agressive approach, find similar offer elsewhere and split test, request adjustments which increease CR for example)

12-05-2018 12:30 PM #5 egc101 (Member)

Thanks a lot!

OK got it, will test several images (already used 2 videos at disposal).
I'll probably test 1 ad/image per Ad Set, otherwise FB tends to put all budget on the preferred one at the very beginning.

Will try another LP as well (to try to improve CR).

Also, I have to test new Audiences. So that means a lot of variations to test!

Thanks for your support!

12-05-2018 07:56 PM #6 egc101 (Member)

2 more sales!

This new bidding strategy seems to work great!
And since it's manual bidding, I have more control and I LOVE that

Tested 2 new Audiences (same bidding strategy of course).
I used the new Audiences to also test new images.
Same LP for now.

Tomorrow will be the 3rd day of this new test.
If it confirms the current results, I'll start to scale the profitable Ad Sets.

Stay tuned!
Greg

12-06-2018 12:49 AM #7 affiliateoxnard (Member)

Pick up adespresso, it will really help with your testing.

12-06-2018 07:29 AM #8 egc101 (Member)

I prefer to make my tests manually most of the time. AdEspresso is great but when you have to test 10s or 100s of variations IMHO.

12-07-2018 07:32 AM #9 egc101 (Member)

No sale yesterday

But some Ad Sets need more clics/data to be able to decide if I can cut them.

For now I will wait before starting the scaling phase, it's obviously too early.

Decide to test 2 new Ad Sets (Audiences).
I've also separated the creatives (1 per ad set).

One of the profitable Ad Sets didn't spend all the budget yesterday.
So I increased it.

Let's see!

12-09-2018 08:47 AM #10 egc101 (Member)

Still no sale yersterday.

The Statistical Confidence tell me to let the ads run for now.
I'll check them regularly.

The context is sad in France right now, not sure if it affects the stats or not at all...

I've got just 1 Ad Set still profitable at this time.
New sales would be welcomed!

Talk soon...

12-10-2018 04:22 AM #11 vortex (Senior Moderator)

Nice start of an FA!

One thing to keep in mind is that traffic costs are high this time of year. Do your best to use every trick in the book to improve campaign performance during these tough times, then when January rolls around things may get easier.

It would however depend on how good your copy/creatives/targeting is as well. People are in the buying mood right now, so if you do things right, conversion rates can be high as well (which is part of what drives up prices in the first place).

Amy

12-10-2018 07:21 AM #12 egc101 (Member)

Originally Posted by vortex

Nice start of an FA!

One thing to keep in mind is that traffic costs are high this time of year. Do your best to use every trick in the book to improve campaign performance during these tough times, then when January rolls around things may get easier.

It would however depend on how good your copy/creatives/targeting is as well. People are in the buying mood right now, so if you do things right, conversion rates can be high as well (which is part of what drives up prices in the first place).

Amy

Thanks Amy!

Right point, indeed.
Conversion rates are higher, so are the costs!

I also use this as an "experiment" to test various things.
Mainly around Targeting and Bidding.

Yesterday I've decided to launch new Ad Sets. I used the data gathered until today to "drill down" my best converting segments.
I stopped the other ones.

I also think I'll use manual bidding more often. Since it gives more control.
And if the budget is not spend due to low bid, we can adjust accordingly.
(I used simple math to calculate my target CPC)

Thanks for your support and talk soon!
Greg

12-11-2018 12:05 PM #13 egc101 (Member)

No sale yesterday, but 1 sale today.

After reading iAmAttila post I've decided to target more and count less on the "Pixel Magic"
Not sure if the sale of today is resulting from this move, of course, impossible to be sure.

I've invested almost €1700 until now and made back around €600.

After today sale and my recent tweaking I wonder if I should insist or try something else.
To be honest, I also use this as a way to test several things regarding FB traffic.

Your feedbacks are welcome as always!
Greg

12-13-2018 09:24 AM #14 egc101 (Member)

No sale yesterday.

I've decided to make a last test by relaunching the only profitable Ad Set so far.
Once I'm no longer profitable on this last Ad Set, I think I'll try another offer.

I've tested Retargeting (RT) for this offer a few days ago, but without success.

However, I see lots of RT ads running from the vendor itself
He's probably sucking all my traffic since a long time!

My main fear is always to stop a campaign too early.
But my current budget is limited so maybe I should target offers with smaller payouts.

12-13-2018 03:18 PM #15 egc101 (Member)

This evening I've decided to stop the campaigns on this offer.

I've learnt a few things in the process that will help me for the next test!

Maybe I'll start a new FA

Thanks!
Greg

12-15-2018 01:59 AM #16 vortex (Senior Moderator)

My main fear is always to stop a campaign too early.
But my current budget is limited so maybe I should target offers with smaller payouts.

That's common. And it's not an easy decision.

Stop a campaign too early and you risk throwing out a profitable campaign. Stop it too late and you waste money. It can be hard to find a sweet spot.

If you have more time than money though (which may be the case, since you mentioned your budget is limited), consider testing MORE offers at LOWER budgets each. Be very creative with your creatives (sorry about the pun!) - spend time to come up with what you feel are good angles, good ad copy and good images. If an ad doesn't show promise right away, with high CTR + low CPC + high relevancy score, pause it. And if none of the ads show good performance, try another offer/product.

Only find the gems to focus on, and do more testing and optimization to push to profitability.

And your idea of testing offers with smaller payouts is always a good idea when your budget is limited!

Have fun!

Amy

12-15-2018 09:15 AM #17 egc101 (Member)

Originally Posted by vortex

Thanks a lot Amy!

Good and precise tips to help me go in the right direction.
Got it!

Yes, I plan to maybe stay with €10 or so payout offers.
So I could invest around €100 per offer/product to test.

Thanks for your help/support!

12-16-2018 10:43 PM #18 vortex (Senior Moderator)

Originally Posted by egc101

Thanks a lot Amy!

Great to hear!

You can go lower than €10 even - for example many people are making good money with sweeps on FB, and the typical sweeps offer has lower payout than that. Though of course, what is considered to be "low payout" will depend on the vertical you're actually operating in.

Amy

12-17-2018 09:28 AM #19 egc101 (Member)

Originally Posted by vortex

Right!

I think I'll have to test several verticals on FB (which I know best) to find a good fit for me.

I planned to test Push Traffic but I wonder if it's a good move for me right now.
Maybe I should stick to FB and test different types of offer as I said...

Thanks for opening our eyes!

12-18-2018 02:22 AM #20 vortex (Senior Moderator)

Originally Posted by egc101

Since you're operating on a limited budget, it would probably be wise to focus on something you're already familiar with - although I won't stop you if you're wanting to test push traffic, because it does seem to be a promising traffic type.

Perhaps it's the angle you're using - I've just made some suggestions related to that topic, in another thread:

https://stmforum.com/forum/showthrea...l=1#post361138

Keep hustling - you'll get somewhere!

Amy

12-18-2018 07:58 AM #21 egc101 (Member)

OK thanks Amy!

Yes, already following this thread, BTW

Thanks a lot for the good tips, support and help!
Greg

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