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Intro Popups or Not? (9)

11-28-2018 07:57 PM #1 eurosen (AMC Alumnus)
Intro Popups or Not?

I personally hate them and have always removed them when ripping landing pages.

But...I keep seeing them so they must be working? I guess?

Do you guys use intro popups on your dating landers?

11-29-2018 01:25 PM #2 matuloo (Legendary Moderator)

It messes with the flow ... and will influence the final CVR, sometimes in a good way, sometimes in a bad one. Depends on what you want to open in the POP.

For example the alerts usually improve the performance, since they grab the users attention and make the LP stand out ...

But if you open another ad in the POP, that can have a negative effect on the original funnel ... but it can make something extra with the new one.

This has to be tested to see how much it affects the funnels you are working with.

Personally, Im mostly NOT using this, but there are cases where I do and the final result is better.

11-29-2018 01:47 PM #3 eurosen (AMC Alumnus)

I ran a quick test this morning with 2 campaigns (desktop and mobile) to see the difference in CTR and Conversion rate with an intro pop saying something like... This is a site where you can f#ck girls in your area..

Surprisingly the landers with the intro pop alert had a better ctr and cvr.

Quite happy with this discovery, will do some more testing with these type of alerts.

I am also considering something else... Open the offer links in a new tab (target blank) and set a meta refresh at the page and load a different offer on that page.

Anyone tried this?

11-30-2018 05:25 AM #4 eurosen (AMC Alumnus)

I am facing an issue with my intro pop which mainly seems to occur on mobile devices.

When the page loads the page is grey and it only show the intro pop and only show the page when the intro pop has been clicked.

Has this got something to do with where the intro pop is placed? I currently load it in the header.

Would it be better to move it down just before the closing </body> tag?

Thanks

11-30-2018 02:28 PM #5 matuloo (Legendary Moderator)

Originally Posted by eurosen

Yup, this can bring in additional revenue too, but it can have negative effect on the lead quality too ... imagine the same person signing up for two offers at once. Again, you need to test it to really see what it does to your funnel.

I was doing this in a similar way, so offer opened in blank tab, the original one redirected to another offer ... the result was less leads on the original offer, but extra leads from the redirect. In some cases the final result was better, in some not

11-30-2018 03:33 PM #6 eurosen (AMC Alumnus)

After talking to my traffic rep I decided not to continue with the intro pops.

It seems that quite a few websites block advertisements from sites with a pop on the lander

11-30-2018 04:24 PM #7 jabong82 (Member)

I don't use intro pops.

I think it messes with lead quality. You may make more money initially, but I rather stay on a profitable offer longer.

Again just my experience.

11-30-2018 04:35 PM #8 eurosen (AMC Alumnus)

Quality over Quantity...

Something which took me a while to figure haha.

Used to run huge volumes of pops to dating offers only to be kicked off the offer just when I had my funnel optimised :-(

11-30-2018 04:49 PM #9 jabong82 (Member)

It depends what your strategy is. I don't like to run the whole "churn and burn" strategy as I prefer once I find a good offer to just ride it for as long as possible.

Plus I feel gettin booted off offers left and right is probably not the best way to build a relationship with your network/advertisers.

At the end of the day it's a business, and advertisers have to make money too for this whole ecosystem to work.

Again it's all a matter of personal preference.

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