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Help Me From LP Bounces (18)

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Hey STMers
I started with TrafficJunky a month ago in CA. Vertical I have chosen is adult dating. I ran campaign for almost 3 weeks and burnt like around $1500. Here are the stats.

I tried more banners, variations of landers and also offers but couldn't receive more conversions or close to break even.
Decided to switch traffic source and moved to adult CPC network. Chosen US as target here because this country receives enough traffic in this network. Here I am paying about $0.20 per click and spent about $1000 till now..tested alot of banners,landers and offers but LP bounce rate is too high. Not able to break even or close to it. Here are the stats.


As you can see, I am receiving clicks on banners but almost 50% of clicks are lost or bounced on the landing page.
Right now, I am confused on what to do. Paused everything.
Any suggestions guys?
Please help me on what to do?
Switch back to TJ or stay with this network or any other suggestions.

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Is this a mobile campaign with some sort of entry alert or backbutton script that's dramatically increasing the LP CTR %? Because 50% CTR is excellent for a landing page in general.

How many offers did you test, and how did select which ones to test?

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Both are desktop campaigns. Adult dating offers. Tested 4 offers,3 different landing pages.
As you can see, I am paying around $0.20 per click. 50% visits are lost. Only 50% visits converted to clicks.
Is this normal?

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According to those stats 50% of your visitors to your landing page are clicking on your landing page and then being shown the offer. 50% click through rate on the landing page is very good. 50% of of your visitors are seeing your landing page and then just not clicking on your offer... this is very normal.

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That's completely normal behavior for human beings People lose interest, change their minds, aren't convinced etc. It's never going to be 100%.

It's more important to find a good offer, because a good performing offer will make up for below average ads or LPs in a big way, while the opposite rarely happens.

Are you making use of your affiliate manager and/or spy tools to see what offers others are running? That's very important to do, instead of just picking offers that look good or seem to have decent payouts.

And I would also recommend you start with a different GEO than US to start, even if it's just CA or AU. US is the most competitive, so bids will be higher. You were doing a lot better in the second screenshot and I bet you would much closer to break-even running in a less competitive geo on that traffic source.

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If 100 people clicked on a banner, only 50 people are clicking on CTA in landing page. You are saying that this is normal?

Thanks for your suggestion. I will consider this now.

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That's very normal. In fact 50% is actually very good.

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50% CTR for a dating landing page is actually VERY high, I find it hard to believe that such a high CTR is natural ... are you sure there aren't any scripts/alerts on the LP that cause such high CTR? The norm is about 30% even 20% in some cases and with mobile traffic, it can be even lower. Are these LPs the standard "rules" LPs or is it some 1-click LP?

You have 2 problems with your campaign ... 20 cents per click is a bit to high, I would work on the banners or think about how much you are bidding, what freq. cap you are using etc ... can you give us more info about these?

Also the payouts you are getting, $3 is not high enough for CA or US ... btw, starting in US as a newbie, that's suicide as it's the most competitive GEO for dating pretty much.

It's generally quite easy to reach breakeven point on TJ, getting stable profits is harder, but your numbers are very bad... -85% really tells us you're doing something wrong.

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Yes, I am sure that there are no scripts. Alerts are available in some of LPs that I am using. These are all Rules LPs. I don't know if there's a mix of BOT traffic. But as you can see, 50% loss is in both traffic sources.


I switched from TJ to this new source where CPC I am paying is atleast $0.20. Others are at like $0.25 a click. No targeting options are available like freq capping, parting etc.. I am targeting only 1 spot right now. If I decrease CPC, I am receiving less clicks.

I am promoting Adult dating SOI offers. I know starting in US as a newbie is a definite suicide but this traffic source has very less traffic in other countries.

Don't know what's wrong but I have tested Banners, Landers and also Offers.

Any suggestions are welcomed.

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50% LP CTR is actually very high for US Desktop. Is this like Members Area traffic or something?

With that high a CTR and poor results you are either on a site with a lot of bot traffic (check IP and ISP stats) or promoting a crappy offer that doesn't convert (or combo of both).

Typically US Desktop is going to run between 25-40% CTR depending on the source.

Also like Matuloo said, $0.20 is too high for a $3 payout.

Try another traffic source and/or offer.

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50% is a not a "loss", in fact I would check if it is not bots clicking on links, because that is a very high CTR. One of my campaigns back in the days had a very high CTR on one traffic source, but the traffic barely converted, which was "interesting", as other traffic sources with much lower CTR had higher CR rate.

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I already check ip and isp of all the clicks.. Everything is real and no data center ips or like so.. In fact I checked with traffic junky traffic and noticed like 5% of traffic is data centers.. Might be spyers..
What would be the good cpc for this payout?

I checked with Voluum IPs and ISPs.. All are real..

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If all your stats are "real" then your offer just sucks. If my math is correct you're converting around 5%, which is terrible especially for a $3 offer.

If you want to stick with that traffic source then you should test more offers.

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Yup, if the traffic is real, the offer is most likely bad.

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Okay.. Thanks for the suggestions.. I will try more offers for a week and see what happens.

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Try more offers as said in above posts plus implement bots catching scripts to remove bad data. Only checking IPs are not enough to catch bots and filter them out.



LeadCloak

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Hey,thanks for the suggestion. I just implemented the bot detection method as instructed here.
https://stmforum.com/forum/showthrea...ffic-in-Voluum

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Great! please share your camps data after running some more volume.



LeadCloak

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