Black Friday was all over the place. Honestly it annoyed me a bit. I kept my profitable campaigns running and didn't launched any new ones last week. CPC's were chaos on FB, together with the melt down they had for like 24hrs, messing up some solid ad sets heavily.
Anybody banked big time with their black friday angles/discounts/other services? What did you notice differently from previous years? Share some stuff people, even if you found some interesting numbers shared on other websites/platforms.
facebook didn't spend full budget...
LeadCloak
Glad you started this thread as I was thinking/wondering a lot about this.
This was my first ever black friday as an online media buyer. I was expecting way higher cpc's on native but didn't really notice that at all... maybe a little bit but not like I was thinking. Same with today 'cyber monday'.
I did get SHELLACKED on thursday/friday/saturday though. My campaign that had been profitable for 7 days in a row before that just got smoked. I don't know if nobody wanted to sit through a long vsl or what the problem was. Finally yesterday (sunday) it was profitable again and had a good day.
Today was sort of in the middle not great but not horrible. Have been having more success with info offers vs physical ecom though, although its possible that's a function of the sites I'm buying traffic on on Revcontent. I've been running a listicle with both and the info products were doing about 2.5 to 1 over the ecom in revenue, despite having more ecom products on the listicle than info products.
Would love to get anyone else's experiences/thoughts!