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Getting sales on FB but how much should i push forward??? (4)

11-25-2018 12:41 PM #1 kinged (Member)
Getting sales on FB but how much should i push forward???

So i am running a mass appeal ecom offer on FB (White hat) where the CPA is $35 per sale.

SOO this is what i've done so far:

Launched 4 different per-sell pages where 2 made it to the final stage and no ONE has shown to be the clear winner.

Testing 6 different interests targeting where one of them is a LLA from a 10K email list that i got from my AM.

Launched 8 different ad images where 2 were getting the sales.
(now i'm creating even more to test this coming week).


Now i am not sure where to optimize.
On the FB Ad side i seem to not be able to get the clicks under .50 cent as the CPMs are so high right now.
Avg CPC is .80 cent right now. '

My conclusion is now to start optimizing the landing page so that i can get more view-through to the offer.

So far so good... now i don't have any problem to test the heart out of this campaign and offer BUT
i am not sure when to stop and move on to the next offer.

So far i've generated 12 sales since Tuesday when the campaign went live.
12 sales @ $35 = $420
Total spent in ads: $629
So i am right now -$209 and -33% ROI.

What would you do here and how long would you try to optimize this campaign before you give up and move on?

11-26-2018 07:18 AM #2 vortex (Senior Moderator)

I would DEFINITELY test more ad images and headlines!

Those have a big effect on CTR (and therefore CPC - which is high).

I would put ALL my effort here and not on the landing pages at the moment. -33% ROI - that's so close to green! And judging from the high CPC, there's definitely room for improvement!

BTW did you know you could insert formatted text into FB ads? I found this gem not too long ago:

https://yaytext.com/


Best of luck!



Amy

11-26-2018 08:40 AM #3 kinged (Member)

Thank you Amy.

Yesterday was the first day i had positive ROI ($30 bucks) but i am now searching for more images.
As you said if i just could get down the cpc to .50 or below i will kill it with this campaign.

Will keep this post updated.

12-01-2018 05:47 AM #4 vortex (Senior Moderator)

Quote Originally Posted by kinged View Post
Thank you Amy.

Yesterday was the first day i had positive ROI ($30 bucks) but i am now searching for more images.
As you said if i just could get down the cpc to .50 or below i will kill it with this campaign.

Will keep this post updated.
Woohoo to the positive ROI!

This is the kind of motivation we need to keep us going. And in the end, it's not just one winning campaign - it's what you learn from testing a shit ton of stuff in order to get green, that will provide you with the knowledge+experience+insight that will benefit all your future campaigns.

Have fun!



Amy

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