Hello STM,
This will be my follow along of the COD campaign.
This is my first time I am running COD offer.
Goal:- Testing
Traffic:- MGID
Country:- Thailand
Device:- Desktop (PC)
Bidding:- 12 cent (tried with 6 cents no impression so change to 12 cents directly.
Payout:- 14$
Lander Default Provided my Affiliate network
Daily Budget: 50$
The first day - results after 24 hours - but my budget (50$) spent inside 9 hours.
Day 1
Spent 50$
10 Teasers
Highest CTR on ads:- 0.115%
Lowest CTR on ads:- 0.022%
Got 1 order but got canceled.
Loss:- 50$
ROI:- -100%
Day 2
Spent:- 50$
block 2 low CTR campaign
I got 3 order 1 got canceled
2 Sales:- 14*2 =28$
Loss:- $22
Day 3
Spent:- 50$
I got 4 order 2 got canceled
1 Sale:- 14$
Loss:- 36
Day 4
Spent:- 50$
I got 3 order 2 got canceled
1 Sales:- 14$
Loss:- 36$
My Final 4 days Result
Total Spent:- 238$
Sales:- 4*14= 56$
Loss: 182$
I think it didn't have any potietial so I think to pause traffic for now.
What do you think?
Does this offer have any potential?
The offer is converting so it's not a total loser and shows potential.
In such cases, it's often about finding the right funnel ... so the AD, LP and the offer variation. It's virtually impossible to hit it all right at the first attempt.
How many landing pages did you test? Did you do any changes during the testing process? And what LPs are these, ripped from somewhere, provided by the network ... ?
You went from 6 cents to the double amount straight away, I do not raise bids that fast ... might be worth it to test lower as well. Or higher, to see if the more expensive traffic would also convert better.
There is a lot you can do, the good part is that the offer is able to sell, so there might be a way to make it work.
Hello matuloo,
I am using lander provided by Network. I tested 4 landers and 10 teasers.
I will keep in my mind your suggestion about bidding. I will test new funnels and will update on my new follow along.
I am not asking exact amount but from your experience how much test budget do I need to make this campaign green?