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How To Get Good Ad CTR? (4)

11-22-2018 01:46 AM #1 midastouch (Member)
How To Get Good Ad CTR?

I'm promoting soi offers (gadgets $ vouchers) on facebook and these types of offers generally has low payouts so i need to get a high ctr and low cpc for my ads in order to be profitable.

My problem is after having a good performing ad which will run for a while, the ad account will be disabled and i will need to use a new headline and image for the new ad. But just doing some rephrasing on my good ad headline using similar type of image, i still cannot replicate the good performance of my previous ad.

Any tips and sugggestion from guys who are also on facebook?

Thanks

11-22-2018 02:27 AM #2 maynzie (Moderator)

In my experience most of the time image plays the largest role of CTR by far, sweeps headlines are not too aggressive so you probably don't need to change them completely restructuring the language will be enough.

You can actually submit the same image over again but using an image over the top and turning opacity right down (10%) so to the human eye it can't really tell but bots believe its a new image in the database.

Also something else with Facebook, if you submit the exact same ad over (image + adcopy to exact same audience) in multiple adsets you will see varying metrics over all of them haha it really depends which pool you're delivered first. If you're getting low CTR but it has been good before just resubmit it over if it starts out poor and see if that helps.

If you're still seeing CTR problems you're just gonna have to keep on testing and testing new ones, more gems will uncover This is a timeless approach lol

11-22-2018 02:55 AM #3 midastouch (Member)

Thanks maynzie.

I'm a little bit worried of using the same image even if i do some minor modifications. Some online tools like tineye.com can detect different variations of the same image so i'm thinking that facebook can also do that in their algorithims.

Dont you encounter any issues of when re using the image?

I also agree that same targeting using different adset can have different result so testing is really needed. I'd like to ask if how are you testing ads, do you test 3 or more ads at a time?

In my experience when testing many ads, fb does not distribute the traffic evenly all the ads. But i know there are people who test 10 or more ads at a time.

11-22-2018 03:19 AM #4 maynzie (Moderator)

Dont you encounter any issues of when re using the image?
Go a little more aggressive in the overlay - but yeah issues do arise but we have never depended on 1-2 images for a campaign. Constantly throwing in new images/videos to find new winners, 70% of the time focused on scaling good known converters and 30% throwing in new images to split test against them.

I also agree that same targeting using different adset can have different result so testing is really needed. I'd like to ask if how are you testing ads, do you test 3 or more ads at a time?

In my experience when testing many ads, fb does not distribute the traffic evenly all the ads. But i know there are people who test 10 or more ads at a time.
Lol yeah definitely always testing bro a lot more then 3 until we have a few or at least a 'style' that works well. 10 would be closer and they don't distribute evenly you're right they favour the early converters which sometimes don't end up converting the best. If its outside our target CPA we pause and let the others run.

When we have known winners in the adset we will mimic the same ad 6x over and run in the same adset, you still get completely different CPA's on all of them but its a bigger % of having the winner combo in the adset

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