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How Much Does It Really Cost To Get A Campaign Dialed In? (10)

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My Situation:
Hey guys, hope everyone is doing well! I'm an advertiser for a SS Nutra Offer w/ a US geo, as a result of being unable to secure reliable and steady traffic from affiliates because frankly every network that I've worked with so far, has been full of it. So, I decided to try and generate it myself. The offer converted relatively well for the few FB guys that intermittently run our offer (4.50-5.50 EPC), so I know the money is there, but these guys clearly have a helluva better idea of what their doing. So really what I'm trying to figure out, is at what point of spend do I go "Oh shit, this isn't working, I need to try a different approach."

In my estimation, it probably takes $40-70 to generate a conversion if you really know your stuff, but I know better than to think I can just drop 50 bucks in the FB slot machine and *poof* there's a sale. I just want to know what a good rule of thumb is on AdSpend before I pull the plug. I just don't want to drop 1k into a campaign and still be waiting to see results that won't come. People on here have already been super forthcoming with info, but I get that nobody wants to give away a $1,000,000 skill for free. I don't want to compete with anybody's revenue! Just trying to drive some to my own so any advice would be invaluable.

What I Have:
-Creatives/Landers/Sell Pages for Campaigns That Have Converted Well
-AdPlexity
-4 Facebook Accounts 5+ Years Old
-JCI
-Everflow and/or FunnelFlux For Tracking

Budget:
-2k to "figure it out"-10k to put in a profitable campaign

So, moral of the story, I'm not asking for a step-by-step on how to make money on FB (But I'm happy to listen lol), I just want to know how far should I go into this moneywise before pulling the plug? I have the creatives, the infrastructure, and a higher profit margin to account for my lack of experience. But I know I'm in the most competitive GEO, with a BH method for a high-cpa product. I know I'm not going to press play and collect windfalls of cash, but if someone could give me some info on what to expect, it would be much appreciated.

Happy to reciprocate with any information that could be of value to anyone out there. Not sure how many people have interest in the advertiser's side of things, but hey, I gotta work with what I got!

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Normally you spend 4-5 times the CPA on gathering data. Ofcourse in FB ad manager you can tackle expensive ads quite fast when comparing CTR and CPC in the dashboard. Since you are the advertiser you also have all the data from previous buyers. Use this to create look a like audiences which will give you a significant head-start compared to the competitors.

Also you might have some knowledge already about prelanders affiliates used on your product. Re-write them and optimize it in many ways. Old ones might have been milked out on your audience already.

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Wish I could help but I know nothing about facebook :/

You said its a straight-sale nutra rather than recurring right?

I see some folks having success with all those Max Bounty 'Keto' nutra offers on MGID and Revcontent that are straight sale. Haven't seen anyone doing 'massive' numbers on them though at least not from my research on adplexity/etc. I tried that one out but I frankly made more money doing weight-loss info products from Clickbank than I did with the Keto nutra ss one.. although that could be from my own ignorance/not knowing how to market it correctly.

I'd like to get into men's nutra/testosterone boosters myself, but that's another one where it 'seems' like people should be raking it in, but where I have trouble finding anyone seeming to do so on natives.

Anyway best of luck to you my friend and will keep an eye on the thread! Interested to see how you do

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Hey bro!

If you're getting epcs like that you should definitely be able to make it work.

How much does your offer payout? Those are quite high CPA estimates for diet campaigns.

Doesn't matter what age your accounts are or their quality, if you're going to run nutra campaigns on them they will encounter problems at some stage, its just a matter of when not if - and it will be sooner then later haha

But you do have a good base there and like stickup mentioned you control the offer! (thats a massive leg up in your approach)

If you don't want to deal with constant flagging accounts you're better off approaching this in a different manner then traditional affiliate marketing diet and offer a free e-book or something on the front end before sending them down a funnel to your offers later.

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Hey guys, thanks for the input!

Yeah, I mean that's the earnings per click once they got to our sell page. Once they arrive at the page, they convert about 2-5% of the time. What I don't know is the conversion rate on the landing page. That's the only metric that makes me nervous. Do spy tools allow you to check this?

We pay the networks approx. 100-110, and affiliates get 70-90. So I figured, they're probably investing a decent amount, but hey, I'd love to hear it's cheaper.

You mean like marketing the ebook to build out an email list or something to that effect?

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Actually yeah perhaps for SS it is higher like you've mentioned, CPA for trials can easily go low as $10-15 but they pay less

Yeah well with more 'traditional' affiliate methods of generating diet conversions you're going to encounter bans all the time and those 4 accounts will be out the window, but if you get a spy tool and take a browse around you will see campaigns people have done offering free e-books or some sort of free information to gather leads and then market offers down the funnel later but on the surface FB tends to let it slide even though diet/nutra is one of FB's most hated verticals

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Maynzie's idea of offering a free lead magnet to build a list and sell to them on the backend can work for sure when executed correctly!

If you DO decide to go that route: FB's lead generation ads would be worth a try! They'll collect leads for you right on FB without visitors having to click to your site - makes it more efficient.



Amy

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When you guys talk about spending 4x-5x the CPA, on WHAT level do you aim for that ?
For example let's say i do FB ads for an offer.

Do you look to spend 5x on the campaign level, or ad set lever or ad level?
(My logical thinking says i should spend 5x PER ad set to get data for the targetd demographic etc, but i could be very wrong here)

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Amy's right here, a huge underrated method for nutra campaigns but this is just from the grapevine of chats not something I've tested personally

Mmm, after some time there is some intuitive decisions in affiliate marketing I feel and no real boundaries of testing. But in this case when you're learning it I would go per adset right man, the campaign level 4-5x CPA would be too little if you're testing quite a few variations, but if you're doing 5-6+ creatives per adset then it will get expensive fast if your metrics aren't friendly haha

Try this (because nutra is a massive demographic so when the campaign clicks you'll make a lot back scaling it hard, hopefully.. )

10-15xCPA on campaign level
3-4 Adsets (adcopies - make them quite different maybe draw inspiration from spy tools and then vs them complete your own pioneered copies)
3-4 x variations of images/videos

Keep stickupkids comment on mind too, if you see ads that are just chewing money fast chances are they wont turn around a good ad tends to stand out quite quickly on FB

Then follow your data....

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I think the figures provided here are a little unrealistic given the current climate of facebook, and it's unfair to provide such figures given the OP's general methodology/experience.

OP, a realistic budgeting proposal for a new SS campaign is the following:

- 50-60x CPA payout to test = I would say $3-4k is about right for testing.
- You'll need 3-4 ad accounts to test on, because eventually you will get banned/want to scale and you need to be sure your campaign performance can be replicated/scaled out. Depending on what your resources are like, this alone could end up costing you $3-4k initially (ad account cost/warmup/payment solution/website/content creation) but this can vary, if you have an internal account setup, this can drop down to $400-500.
- You also need to account for payout schedules - depending on what your relationship is like with your network manager, this could be as short as 1 day, or as long as 1 month, so this really needs to be considered into your plan.

So overall, you need to have about $6-8k initial budget to throw away basically, and then you can think about profitability. SS is solid however in terms of consistency and there are less bans, but it is expensive to setup originally.

I'm sure more experienced/luckier guys do it on far less, but you shouldn't really do media buying based on luck IMO.

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