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Throw and Stick Method for PPV (5)


12-09-2011 10:19 AM #1 jason (Member)
Throw and Stick Method for PPV

I'm having real trouble at the moment trying to find decent traffic for offers and testing offers.

I'm obviously not doing something right. I have a couple of campaigns that look promising but the traffic is so low it's hardly worth the trouble and finding related HIGH traffic targets is not easy.

I've been getting offers like the ikea gift card, best buy, free ipads, free iphones and trying it on the most likely domains to test whether it converts or not, but then so has every other man and his dog before me... I'm flogging a dead horse... not even sure that's the right route to take.

What about finding a high traffic site and rotating through 5 offers to see if any convert? Then eliminating the losers and expand on the winners.

Is this a common method?


12-09-2011 10:53 AM #2 lancer (Member)

Try thinking about different angles for your campaign. It might help you realise different sites/keywords to target. Have a look at Google ad planner. This is a great tool for identifying related sites with high affinity.
Bidding on high traffic sites may seem like a good idea (popping an iphone offer on apple.com) but you'll probably burn through your budget in no time. If you were promoting an iphone offer for example you could target relevant pages on sites where people who are thinking of buying one would be. Just gotta think outside the box and get creative. This forum is stuffed with great info. Have a good read through the PPV section on here. There are some great tips and advice


12-09-2011 12:42 PM #3 jason (Member)

Thanks Lancer, I've been reading so much my eyes are starting to bleed

I have been using Google ad planner and Quantcast, great tools, but I seem to have the knack of picking related domains with hardly any traffic or no traffic at all despite the high affinity.

I have been targetting pages where potential buyers could be lurking and the traffic seems to be either non-existant or a trickle of views.

Like I said I do have a couple of campaigns which are starting to work, but by the time I've optimised, the best I'm probably going to get is probably $2-3 dollars profit a day.

I'm sure one day everything will just explode, just eager for it to happen I suppose, I'm bloody impatient at times.


12-09-2011 09:39 PM #4 phoenix (Member)

you are having a usual experience.

stop being frustrated.

'throw stick' does work, but what few talk about is the cost and then recovery and finally traffic aspects.

rotating 5 offers on a high traffic is a good way to lose money without getting results. it does work, but you need to be able to afford the 'data acquisition'
{I have made some posts on how to handle that and are linked in the 'helpful posts thread}

you also have discovered another PPV fact that few get.

Just because google says a sight has high traffic DOES NOT mean it does with CPV.

That info is more relevant to media buys, not that you cant find some. But, its not a 1:1 relevancy.

At the same time you want relevancy with your sites you pop on vs. not.

One tactic I use is to scrap a whole bunch of relevant targets.
set up tracking (make sure its BH or similiar or your wasting money on lost data)
set them all to go off at noon or 6pm with a cap of $5 or $10 (whatever is lowest cap allowed by traffic)
let traffic run for 15minutes.
and then stop all traffic and see who were the 'whales'
if you are lucky some heavy volume target had conversions, if not. at least you will know who will 'suck' your dollars down.
then I turn off all the heavy volume targets and rotate offers to the medium volume targets.
the offer that converts best is what I use going forward.

I do re-visit the high volume targets WITH conversions, but only after I have the medium to low dialed in and dropped the low to 0 volume.
that way if I turn on high ones and just lose money. I can shut off and let the winners I knew run and make it back.

ya, $2-$3 dollars a day isnt balling, but 100x that and you are making more than some make at job + you have all the data.

ok, back to getting campaigns in before 5pm EST and PST deadlines.


12-10-2011 03:37 AM #5 MJDUB (Senior Member)

Throwing-the-stick does work! Recently I got a credit report through with PPV on some untapped targets and I got it profitable with ease. Keep trying, I have had tons of PPV camps fail but have had a few solid winners. Power in numbers!

-Matt


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