I am trying to find out how to do this and if not what are some other possible ways.
A. Create a custom event called "lead2" and fire the facebook pixel for lead 2 when a user signs by submitting their email on the offer from my ad that is being ran in Yahoo. The purpose of this is to build a seed audience using Yahoo to then create the custom audience on Facebook. I am looking to do this either on a button click or an actual conversion of the offer itself. (I am not entirely sure it's possible to do it on an offer conversion)
a. Would I need to create my own landing page to do this so I can fire the "lead2" event off of a button click?
c. Will the pixel only fire if a button is clicked on my lander, or can I get it to fire for the actual conversion on the offer "lead2"
What is the best method to create a seed audience using traffic sources outside if facebook?