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How To Keep Approve Rate Over 80% In Nutra COD - SEA Market (3)

11-18-2018 03:39 PM #1 hungdh2 (Member)
How To Keep Approve Rate Over 80% In Nutra COD - SEA Market

Hi Buddy,

We are running Nutra- COD offer in South East Asia market, more detail, in Indonesia, Thailand and VN.
Product= adult
My question is how we can increase and keep Approve Rate(AR) =>80%?

In put: Our traffic come from Facebook, Native Ads only. Customer from Native 's easier to close deal than Facebook.
What we did:
- Training Call Center, make them understand carefully about product and smooth communication with customer
- Hubspot CRM, so data will update realtime to Media Team check & optimize
- Tracking tool, update content follow trending.

Result:
Approve Rate: Still maintain in 50-55%. But when we scale up more, that AR decrease down to 40%
My question is how we can increase and keep Approve Rate =>80%? I know that SEA market have low AR, due to customer behavior, logictisc, call center,.... but still see some network commit Approve Rate 100% ~ That is awesome rate

Loom forward from you. Have nice days guys

11-19-2018 05:48 AM #2 maynzie (Moderator)

80% is quite high for COD overall but is common in tier 1 countries like Netherlands but as you move down the order into the countries you mentioned I think its going to be difficult to get that high as they become more inconsistent and flimsical, actually even 50-55% seems quite good from tests that we saw for those were even lower at times.

- Training Call Center, make them understand carefully about product and smooth communication with customer
In saying that, I wonder how much difference it would be if you could get a more responsive call centre as the after hours no doubt has an effect on consumer mindset. When they're filling out the order they probably have their cash in hand waiting to convert, but the delay in lots of calls going out to consumers is definitely causing them to cool down and not as likely fulfil the order. COD has lots of room for evolution its still eatly days - and it will happen in due time as more and more is learned in that sales method.

11-29-2018 02:59 PM #3 hungdh2 (Member)

Yeah you are right & thx for sharing.
By the way, upgrade Call Center 's always first step to improve Approve rate.
Some tips:
- Have estimate about order and arrange enough Call Center
- All data must be completed calling to customer at the end of day
- Should have script to take care old customer & customer 're interested by not buy
- Time to call & voice ....

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