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Zone IDs: Sitewide or Country Specific? (6)

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I was wondering if anyone can let me know if zone IDs are sitewide for a traffic source, or just for a specific country?

For example...if I cut a bunch of zones in a Chile campaign on Propellerads...would that blacklist also be used for all the other countries? Or is my blacklist for Chile just used for Chile?

Thanks to anyone that can weigh in!

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That's a great question!

I HAVE noticed that some placements are consistently-bad performers across geos. But this isn't always true.

So what I would do sometimes, is compare blacklists across geos, identify placements that appear a lot, and just ban them right off the bat for new campaigns I run on that traffic source (no matter which geo).

And because from time to time I would retest some of the blacklisted placements anyway (after a campaign turns green), that should be enough to give those placements a 2nd chance to prove themselves.

Accuracy vs. efficiency - can be hard to reach a balance.



Amy

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ZONE IDs should be per site/zone and shouldn't be tied to GEOs. But, with all the sources I was using, blacklists had to be activated per campaign ... so just because you create a blacklist for a campaign in Chile, it will not automatically stop the blacklisted zones in all your campaigns.

I didn't run anything with propeller for a while, but I guess its the same over there.

So a zone will have the same ID in all GEOs, but blacklists need to be activated on a per campaign level ... unless they have an universal blacklist for the whole ad account.

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OK thank you! So basically, you don't really keep a master blacklist file?

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As time goes by and you create more and more campaigns, you will soon notice a bunch of placements that are usually not performing or just weight on your campaign ad spent. If that would be the case, then yes, a master blacklist file might be helpful in the long run. I remember noticing quite a few placements that were usually just sucking my campaigns budget no matter what geo I was targeting.

However, as a best practice, it would be better to create blacklists per GEO/Vertical/Device so that you can get the most out of your traffic source inventory without having to kill promising publishers prematurely.

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The best practice would be, as platinum suggested above, to create GEO/vertical specific blacklists, but in real life that's often not possible or poses to much work/hassle.

I try to focus on the biggest $ drainers instead ... again as platinum already mentioned, these are present in most sources and usually under-perform in all GEOs. So I block these in every new campaign that I start and then optimize the rest on a per campaign level as I see fit.

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