Hey Guys,
First post here on STM (w00t, first of many). I read the Angry Russian's guide on mobile marketing and am pumped! I've been doing well/steady on social and am looking to make it big.
He says not too worry too much about tags/keyword/channels/categories, but to block "bad sites". I won't be using p202 or cpvlab and DL to neverblue. This is information I'm supposed to obtain from the referrer's tab inside P202 right? Could someone clarify on how we go about doing this? Thanks!
In his guide he lists dynamic variables you can add in your link to pass that information over as a subid. For example, Jumptap has JT_PUBLISHER and JT_SITE. You put this at the end of your link and it'll give you a string of unique characters which represent pubs/sites. You then get your AM to block the non-performing ones.