How i can benefit from the traffic that don't convert ? (7)
How i can benefit from the traffic that don't convert ?
Hello,
i run Dating offers and it's doing well for me generally.
i started to think this way now:
i send thousands and thousands of clicks to my landing pages , some click my CTR and convert and some Click and not Convert
the one converted is my loved one's as they made me money.
But what about the people who did not click or clicked and not converted !!
i'm loosing those one's without any benefit to my business.
i want to gain any kind of value from these users that i pay money for .
what do you guys suggest ?
- i thought about building an email list for all users. but this way the process for the user to convert will be too too long and i tested this and mostly it will lead to not making any conversions after they fill my own forms and leave without visiting the offer page ! 
-Now i started to think about adding a push notification on my landers that users can subscribe to , and it's like the new format of email list building ,,What you think about this ?
please suggest me what you , let's think together
thx
Hey!
Yes, as you said, to add push notifications to your landers - it's a very good idea! Many people doing this now, and it's a good part of their profit, especially if you know what offers to send to these users after they subscribed.
Also you can use these:
1) Add "Back button" script to your LP. And when people click "back" button in their browser, they will be redirected to your link. And there are several ways:
- Send them to another LP for dating. You know, may be this LP and these pictures of girls are not so cool for them haha and it's a change that new LP will be interesting for them. In my practice it works.
- Send them to another vertical. For example, you can show them Sweepstake offer with Sweepstake LP. You don't want to fuck? Ok, win the new iPhone XS! 
I'm doing this way now, for me it's the best thing. But make sure this offer allows adult traffic. Some sweeps is hard to push with adult traffic, especially mobile content.
- Send them to a page with E-mail form. Something like: "Enter your mail to give a free access to the best dating sites". The CR should be low, but still...
- Send them to Nutra pages. All Adult nutra offers will work! I recommend to split test with pretender (usually it's a blog "How my dick became 30sm" or a kind of fake news) and without.
Back button and a meta-refresh are the two easy to implements scripts that at minimum should give you a few extra % points of revenue depending on the type of traffic.
Definitely getting them on a list is the way to go long-term though, whether that's email, push or both.
For email capture you should be sending them to a thank-you page with 'special offer' after they submit, or redirecting them to an offer after they submit so that you're making money up-front still. You should be getting pretty high CTR with dating LPs, which should translate to good form submit rates if you keep things similar.
If I was building out a funnel for dating to capture emails I would go about it in 1 of 2 ways:
1. add as a last step to a 'rules' LP something along the following: 'Congratulations you've qualified. Enter your valid email to get access' , which when entered would redirect to the offer, go to a thank-you page, or a timed re-direct
2. go a different route entirely promising a free ebook or something else related and make a really simple one page form. Headline, image, paragraph or two, email submit, submit button.
Pretty much the route I'm going now with AM currently. Hope to share more of my results and learnings with that at some point.
Just to continue on what mrbraun said about the backbutton script. You can also have the backbutton script simply go to "#" to keep them on the same page for a few more seconds. This makes it super easy to implement and won't mess with any of your ctr stats.
One thing to note with dating, not sure if it's the same with all the verticals, since I've run most tests on dating traffic ... anything you ad to the LP, befire the user had a chance to finish the funnel, will affect the CVR on the main offer you are pushing ... mostly in a negative way.
So for example : if you put a push optin alert on the LP, you will definitely get some "subscribers" that you can monetize later, but you will most likely make less leads on the actual offer you are promoting. Same goes for a popunder launched on the LP etc ...
Based on my experience, it's the best to use these things as a secondary conversion step ... so on exit, backbutton, after they click on the CTA ...
On top of that, if you over-do this, the lead quality will go down a bit too.
Another thing you can do is retarget those who landed / interacted somehow with your LP.
Some of them will convert and you can squeeze additional $$$.
Another thing you can do is retarget those who landed / interacted somehow with your LP.
Some of them will convert and you can squeeze additional $$$.
Works pretty well for me.
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