I've set up quiet some camps (pops) by now on exoclick, and something I noticed in all my camps is that this categories (Entertainment & Lifestyle - General [511], Streaming & File Sharing - General [513]) are never converting for me
This is the general picture across the camps
http://prntscr.com/lhv96z
So far I've never had any success with this segment of the traffic, and I end up blocking this categories
In most camps that I had, for my targeting options those always are on the 1th or 2nd spots in terms of available volume, so cutting them out is not really that good
Was wondering what type of offers do you guys see working on this segment? i feel like i have a wrong approach for it, maybe need totally different type of landers/offers there, or maybe those categories are just full of bots and they just need more cutting
I think a lot of advertisers end up cutting this traffic like me, which sure brings the bids down for this segment... so if I figure out what works there and adjust my approach, could make it a profitable segment
I used to promote dating on such traffic, but the problem was to get something approved ... most requires soft LPs with not much skin ... and it wasnt just exo, but other networks too.
Not using these categories lately much though, so not sure if they still allow dating.