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What does a good campaign look like? (13)

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Something I've been thinking about lately is whether or not I'm running the right campaigns.

I read an article the other day that basically said "The other half of making money, is losing less money" meaning to let go of campaigns that aren't profitable.

I think I tend to hang on to bad campaigns because I'll be profitable say 2 days in a row, but then lose money the next 3, and in my head I think "well maybe I can turn this around" when I should probably just toss the campaign.

These tend to be campaigns on larger/more competitive spots, where the rewards can be big, but it seems like maybe it's just an illusion because of the competition

I do have some small campaigns that are on "auto-pilot", and I think maybe I should try to just focus on these. Maybe these are the "good campaigns" I need to concentrate on.

I think sometimes I'm too "revenue focused" since in my mind I feel like I need to drive high revenue to make big $$$ (ie $500+ days). I'm still trying to figure it out I guess.

So I guess what do you consider a good campaign? Something that runs on auto-pilot? Something else?

Curious to hear opinions

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For me, it all comes down to profit.
Let's wait for more experienced affiliates to chime in share their story.



LeadCloak

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A good offer will make a good campaign, so I would start at the offer first.

Also, one thing I think is strongly related to the performance of a campaign, besides the competition is the audience of specific publisher(s). If we keep on serving the same ad and same offer everyday to the same returning visitor, the performance of the campaign will obviously decline.

If for those campaigns where you see there’s not any visible competition related influence that results into lower performance, then serving a different offer to that same visitor might be a good approach. I’ve seen this helps a lot on improving overall results.

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Wouldn't u already know what a good campaign would look like if u already have smaller campaigns on auto pilot? Just bigger numbers would make the difference.

After 2 days of profit and 3 days off loss i would rule out that u ripped the campaign and ran it as is....that's not effective marketing and anyone can do that...im going to assume this is native or something and not pop.

Ripping and running campaigns is what i use to do as a newbie in native and the campaign would bomb in a day or 2.

I had my first $130+ day after i switched things up and tested various parts of the funnel. I was still learning, so i stuck with the campaign for over a month until i came to my senses that i wasn't going to copy and paste my way in to profit.

Signs of a campaign taking off...
1. You set your daily budget like normal after u made your changes(testing) and clicks start coming in fast
2. Your cpc/cpm goes down because of your ad ctr
3.Your lander is converting which increases clicks to your offer
4. Moment of truth....conversions happen if the offer is good

That's how a good campaign looks to me.


Sent from my LGMS210 using STM Forums mobile app

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To me a good campaign is the one that is making profits

I think you're looking for some formula to go by, but it doesnt exist ... I mean, it's not really possible to focus on just one thing as you would be missing the other opportunities. It's also not possible to be all over the place, as you would lose focus and get lost in the data. There is something like phases you will be going through, the space changes and so has your approach ... sometimes you will be able to run on the large spots, but there will be times when its simply not possible ... maybe some advertiser will be occupying the spots for a while, or some branding ads will drive the bids high, or someone will be testing something and not caring about the results ... in such cases you simply cannot compete. When such phase comes, you'd be foolish to still focus on that spot ... you can't break the wall with your head.

So if right now smaller campaigns work well for you, focus on them and collect the profits ... and from time to time, give the larger ones a try to see if maybe you have a solid funnel to justify those big prices...

I always move from one spot to the next, going around in circles ... sometimes I can be everywhere and profit, sometimes I need to pull back and stay lower for a while ... it's all about adapting to the current situation.

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Thanks for the responses guys.

I think Matuloo you maybe pointed out something that I overlooked, in that it's impossible to win on spots all the time.

I think maybe I haven't been flexible enough, maybe trying to compete at times when I shouldn't (ie when bid prices go up etc.)

Im probably not as agile as I need to be in recognizing when certain traffic/competition situations go downhill.

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Many people make this mistake, somehow they all believe that once you crack the code it's a win-it-all situation in whatever they touch ... not possible though Im afraid. Experience certainly means a huge advantage but there are still others who're fighting for the same traffic and that means obstacles to overcome ... and sometimes it's simply not possible.

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Yeah I think this is where the "experience" part comes in.

I've had campaigns in the last couple of months that had done really well, then all of sudden just tanked. There were an influx of new advertisers that raised bid prices, and I just tried to work my way through it with no success. In hindsight I should've just sat it out until the bid prices went down.

I guess it's like the poker saying "You gotta know when to hold em and when to fold em". I should've folded my hand with these spots, but I was too stubborn lol

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Yeah, I know that feeling.

You still think you can make it work, but nah.

Btw sometimes weird things like pausing that campaign and relaunching it again in couple of days or relaunching it completely as new may help.

But the best thing is to keep constantly launching new stuff and not attaching yourself to the old ones.

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Hey Janobg82,
So from our perspective as an ad network, a good campaign is a campaign that has a few rules:
1) Clear call to action
2) Easy flow for the user

Of course, you need to spend money to make money, that's a given. But campaigns on Auto-pilot tend not to be that successful. Of course, you have the money makers, if an offer is good it's just good. But finding those isn't the easiest thing to find. Even a campaign that was a money maker can suddenly stop converting with no clear reason.

If you need some more tips on how to run s successful campaign, feel free to contact us

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There are no hard and fast rules really..... Every campaign is individual and different....

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Thanks for the responses guys.

For me the issue Im struggling with (or was) is identifying campaigns that I should let go.

I think my problem is that I think that I can make every campaign (promising campaign) work on every source, and unfortunately the reality is this is not the case.

So rather than trying to turn these losing campaigns around, Im going to try to focus on expanding what is working (even further) instead.

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Yup, it's the 80/20 rule again ... let go what's not working, focus on what is

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