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Facebook Automated Rules - How To Increase Your ROI% (12)

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Facebook Automated Rules

Guys, feel free to like the post. Add me on telegram @cassshy - if you need some specific question


Automatic rules in Facebook Ads will help you save your time, notify about problems with accounting and will contribute to making relevant changes. Recently, FB has improved the possibilities of the rules.

In this article, you will learn how to configure and manage rules. In addition, consider a few suggestions for practical use.

Create a new rule

To access the automatic rules in Facebook Ad Manager, select “Rules” above the campaign table. Then choose from the list to manage existing rules or a new rule.

Define the Rule

When you click on "Create a new rule" you will have a window in which you can select the parameters. You can use the rule for all active campaigns and ads. Also, you have the option to select specific campaigns and apply the rule to them.

Then you need to select an action - what will be executed while launching the rule

Let’s take a look of the list of available actions at the time of publication. Budget and bid options are used only when recruiting ads.

• Disabling campaigns
• Enable Campaigns
• Send notification only
• Adjust budget
• Increase daily budget for
• Reduce daily budget by
• Increase budget by
• Cut the budget by
• Scale daily budget by target field
• Adjust bid manually
• Increase your bid
• Reduce the bid
• Scale Target Rate

When you select a rate or budget, you will have a field in which you enter a percentage or dollar amount. In this case, you can minimum or maximum budget or a bid.

The options "scale daily budget / rate by target field" are applicable only to advertising with manual rates. They are used to manually adjust bids to adjust a specific value. After determining the action, you can make a choice of frequency.

Rule conditions

To determine the criteria for running the rules, you need to go to the "Conditions" section.


Available variables include a wide range of parameters, such as:

• Standard metrics such as clicks, expenses, etc.
• Campaign / Ad Name
• budget
• Timing
• Specific Conversion Events
• Offline Conversions

To run a rule, you can select several conditions.

Completion of your rule

Then you define a time frame that can vary from the present to the far future.

Also, you can create a schedule for the launch of advertising. It can work as per the schedule set by you, or continuously.

Finally, enter the names of the people who will receive alerts when the rule runs. Please note that these people should have access to account registration. Next, give a name to your rule and click "Create."

Practical application of the rules

Here are a few points for using the rules:

As an alternative to setting an end time, pause a campaign / ad set at a specific time.
Resume a suspended campaign / ad package to run at a specific time
Send alerts for campaigns that have not been converted at a specific time interval or have a high CPA.
Increased budget or bids for higher ad units (and vice versa for lower performers)
Sending a notification or pausing an ad when the frequency is too high.


It can really save your ass while running of high volumes by keeping CPC on the right level to stay green

Guys, feel free to like the post. Add me on telegram @cassshy - if you need some specific question

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Another nice post, cassshy!
Hope FB affiliates will need some less VAs after this post.




LeadCloak

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man, you'r doing great job replying every comment lol. Does it really help to sell your cloaker?

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Timely post, thanks Cassshy. I'm just about to start running Facebook ads properly. Does this facility in Facebook replace what The Optimizer offers?

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have no idea what's it that - it's obvious - gotta test 'em all

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Im using the automated rules for pausing an ad or ad set when cpc's are going too high or ctr getting low.

I would like to try it for dayparting my campaigns but i know there is a delay when turning ads on and off.

How many minutes do you guys advance the setting to compensate for the delay?

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It works only with comments, the app check incoming comments every 10 sec


Sent from my iPhone using STM Forums mobile app

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Are you referring to the automated rules?

Its running every 30 mins and checks the ads and ad sets stats if it match the condition

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No, I am using access_token. It is not affiliated with rules at all


Sent from my iPhone using STM Forums mobile app

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Lool. @cassshy

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Hey cassshy, thanks for the great post! I use revealbot for this, and love it. I found alot more options with it compared to the fb native rules tab.

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You can do it with revealbot. It checks the rule every 30-60 mins, and can keep a track of lot more than fb's native rules.

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