New FB Tool - Facebook Attribution (2)
Recently Facebook released the new tool called FB Attribution.
You can find it here:
This is the tool that helps to estimate the efficiency of ad campaigns. It's 100% free and available for all advertisers. It operates under Fb Pixel. FA provides data from Facebook, Instagram, Audience Network and Messenger.
This is how it works:
- Tell us how your business is organised
- Group your ad accounts, pixels, apps and offline event sets
- Wait for data to be received
Reports divided on three sections:
- Performance. In this section, you can see and compare advertising with paid promotion and organic;
- Custom reports. Here you can create reports yourself, based on the breakdown of advertising campaigns;
- Support for different devices. This section is devoted to the issues of interaction of the audience with the campaign on various devices;
- Facebook also introduced a new data attribution model that can be used in Business Manager to measure campaigns on Facebook, Instagram, Audience Network and Messenger;
As for me I have been using the tool for only few days, it seems it's useful, but to tell the truth I don't need this tool much. But you should try it for your needs for sure.
Originally Posted by cassshy
You can find it here:
This is the tool that helps to estimate the efficiency of ad campaigns. It's 100% free and available for all advertisers. It operates under Fb Pixel. FA provides data from Facebook, Instagram, Audience Network and Messenger.
This is how it works:
- Tell us how your business is organised
- Group your ad accounts, pixels, apps and offline event sets
- Wait for data to be received
Reports divided on three sections:
- Performance. In this section, you can see and compare advertising with paid promotion and organic;
- Custom reports. Here you can create reports yourself, based on the breakdown of advertising campaigns;
- Support for different devices. This section is devoted to the issues of interaction of the audience with the campaign on various devices;
- Facebook also introduced a new data attribution model that can be used in Business Manager to measure campaigns on Facebook, Instagram, Audience Network and Messenger;
As for me I have been using the tool for only few days, it seems it's useful, but to tell the truth I don't need this tool much. But you should try it for your needs for sure.
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