I'm just starting to do this and wanted to know if anyone saw a differences in conversions for campaigns when setting te freq cap to 1/3 instead of 1/14
Yeah, I did.
I started 1 camp with 1/14.
First 2 days, there were massive amount of traffic.
Conversion was good.
So, I increased hourly budget.
Seemed to have maxed out on the 3rd day onwards. And after that the traffic volume seems to have gone down significantly lower.
I then tried dropping to 1/7.
Massive traffic volume again. But conversions dropped to where I'm breaking even.
it probably also has a lot to do with your targeting. If its for sites in a niche, where the same people would return often, such as a fan site, or niche news site, you would have a lot of the same returning people, but for some other sites, maybe a shopping site, the same user might not return again for awhile after buying shit.