Any tips on running on mobile header spots? (2)
Im trying to scale a campaign and I don't usually run mobile headers as I usually run mobile footers.
Of course mobile headers have lower LP CTRs than mobile footers, and I want to attribute that to the amount of misclicks that happen since the spot is usually by the site navigation.
Just curious if there are any tips or advice on the best way to run these as it seems to be a trickier spot.
Or do I just gotta see if I can make this lower LP CTR work (as it usually accompanied with cheaper clicks)?
Do you change your strategy at all when running mobile headers as opposed to mobile footers?
Thanks in advance.
For me it is mostly about finding the bidding position sweet spot.
The volume and bids are higher as it's more on the eye's.
But let's say what others adult whales like @Matuloo have to add 
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