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Question about Click-loss (2)
10-22-2018 12:28 PM
#1
pryda5 (Member)
Question about Click-loss
I started running CC sweeps on Pop 2 weeks ago, and now I'm in the few hundred dollars a day range, which is great.
I've noticed that some placements have a click-loss of 50-60% (mostly from exoclick) compared between my traffic source and tracker (Thrive), while most are in the 5-25% loss range (my page loads in 2 seconds based on pingdom - plan to get it faster soon with the steps explained in another thread). With increasing volume, I'm currently getting my server upgraded to be able to handle more traffic.
My question is, is the 50-60% click-loss a problem with my server/LP, or is it just a issue with certain placements having excessive bot traffic that only record a click on the traffic source's end? I would think that if it's an issue with my server/LP, most of my placements would be in the 50-60% range, but that's not the case.
Thanks for the help.
10-22-2018 01:11 PM
#2
twinaxe (Senior Moderator)
and now I'm in the few hundred dollars a day range
I hope you mean few hundred dollars revenue and not losses
My question is, is the 50-60% click-loss a problem with my server/LP, or is it just a issue with certain placements having excessive bot traffic that only record a click on the traffic source's end? I would think that if it's an issue with my server/LP, most of my placements would be in the 50-60% range, but that's not the case.
These questions are hard to answer without more info.
But you are right, when only specific placements are affected and not all placements then it seems that it´s rather a problem with these placements and not with the server or campaign in general.
What you can do it to check when the clickloss happens.
I don´t know about
Thrive but in
Binom you have a monitor tab to check the servers performance where you also can see traffic spikes so that you can check if this is a probable reason for the trafficloss.
Apart from that, a good and strong technical infrastructure is very important.
It´s the backbone of all your campaigns so don´t be cheap with it.
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