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Targeting, Languages & Voluum (3)

10-17-2018 01:22 PM #1 pentas (Member)
Targeting, Languages & Voluum

How must stock do you guys place in Voluum's "language tracking" abilities?

I assume they are just stripping the language from the browser someone is using?

Here's an example stat of an ad campaign I'm running in Germany. Important: the ad is in english. This is on an ad network with NO language targeting available.

Click image for larger version.  Name: no_lang_targeting.png  Views: 14  Size: 11.9 KB  ID: 19846

Data tells me: Of people who Voluum KNEW their language, (taking out 'unknown', and instead using only known samples as a representation of the whole) 320 total visitors we had.

51% of the time person had German language
30% of the time person had English language
20% other random languages

Here's another screenshot of Germany traffic on Bing where I DO have language targeting as an option.

Click image for larger version.  Name: with_lang_targeting.png  Views: 10  Size: 5.1 KB  ID: 19847

Ironically, on Bing I have "English" as a language selected. And the ad is in english. But in this case everyone is coming in as speaking German.

So this is some interesting and/or concerning data at the least. Do I believe my tracker? Do you guys put much stock into the language stuff?

I will throw up some German ads anyways to verify the test.

10-17-2018 01:32 PM #2 matuloo (Legendary Moderator)

I generally take the Voluum lang detection as reliable. And yes, I believe it's the lang settings in their browser/OS.

In every campaign I run, there are languages that do not match the GEO I'm targeting ... many people simply do not change their settings from the default, some people travel, some are foreigners, some are bots...

Not sure about the bing data sample, looks like completely opposite of what I'd expect ... I mean, even when I target the language at the source, some other languages will be in the mix anyways ... but it should be a minority and not pretty much everyone... weird.

10-17-2018 02:29 PM #3 erikgyepes (Moderator)

As far as I know Voluum takes the language from browser as there is no other way for it to detect language.

Bing on the other side might have some different ways to know the users language and might use those.

But still funny how their data is off compared to Voluum.

Anyway in this case you just have to believe the data you see.

If German is converting (even if its set to English), then just let it like that.

You can try to target other languages and see how they will show up in Voluum.

It sucks, but we have to work with what we have.

(another ides -> you can also install some analytics on your site and see what will show up there )

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