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Why the clicks lost is so serious? (26)

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Hello everyone.
I've run a campaign on Wiget Media recently.And I've paused it for serious clicks lost.There is 2503 clicks in Wiget Media,but just 370 clicks in Voluum.I can't find out the reason.Could you explain me the reason and help me solve the problem?

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Sorry, but no one can explain you the reason without additional info.
This is basically like asking "I spend $50 for a campaign and got 0 conversions. Can you tell me the reason?".

There are several possible reasons, for example some Geos have always higher clickloss than others.
It also depends on the connection, carrier traffic vs WiFi.
When you would post more about the campaign setup it absolutely increases your chances to receive help for the problem.

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One more thing, can you please provide a screenshot too?

Just want to make sure you are comparing the right things ... so visits from the source, with visits recorded by Voluum and not LP clicks for example.

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Sorry for my carelessness.Here are screenshots of traffic source and tracker.Attachment 19831Attachment 19832

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Attachment is not working.

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And now is it working?

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Still not working buddy. Upload the image to imgur.com (free) and then copy the bb code and paste the bb code in here.

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Also post a screen of the traffic source stats please.

And yes, uploading to imgur and then sharing it here works the best

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Hi all.
Thanks for your tips.And now you can open these link.
https://imgur.com/uP1rBep
https://imgur.com/P49wzJU

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Let me upload these images here for you.
1. Traffic source -


2. Voluum





LeadCloak

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I don't run on widget media myself, but are you sure the 2503 "clicks" are lander clicks and not impressions?

Are you paying per click or per thousand impressions (CPM)? Or whatever else?

Also: Please verify that you're looking at the same date+time range on both platforms - sometimes the difference in timezones can throw things off.



Amy

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Hi,Amy.
2503 clicks is impressions of Widget media.I use CPM model on this campaign.And for the date+time range is same.

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I don't use widgetmedia either, but I would say that since you are bidding CPM, you are paying for 1000 impressions of the widget, but the resulting clicks will be lower, since not everyone who sees a widget will actually click on it ... In case I'm right, you got 370 clicks from 2500 widget impressions, which is like 15% and that looks like a very high CTR actually.

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At Amy and matuloo.
He is running Pops so 2503 clicks = 2503 Pops.
From what I understand the 2503 clicks are the impressions sent from Wiget, 370 are the impressions he received in Voluum and 205 are the clicks on the lander (what would be a very high CTR anyway).
Is this correct j80montes?
Please tell, what connection do you run?
WiFi, Carrier, all carriers or only specific ones?
Do you use a CDN, DNS?
What kind of server do you have?
Dedicated, VPS?
These things can all have impact on your clickloss so would be good to know little bit more about it

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Ah right, so POPs it is.

The clickloss is huge indeed ... there is probably something wrong with the setup or the traffic is extremely poor in quality.

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Might worth checking if the majority of this traffic is not from some click loss sucking zone. If yes, block it immediately on the Wiget Media side.

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Yes,it is.That campaign was receiving wifi and carriers traffic.My CDN, DNS is Amazon Cloudfront and Route 53.

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Hi erikgyepes
Could you explain me how to identify click loss sucking zone.

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Well, you will need to compare stats -> zone by zone both in your tracker and traffic source.

Then you can identify if there is a zone that is doing that clickloss = it has many clicks on the source, but misses lot of clicks in your tracker.

So instead of throwing the whole campaign you can block a bad zone that might cause this issue.

I don't know if it's the case, but worth checking.

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Yup, try what Erik suggested ... in most failed campaigns there is a widget/placement or a bunch of them, that are very poor and eat up large portion of the budget ... usually it's BOTs that inflate the clicks etc and screw up the whole stats. I hope you are passing the widget info through some token ... so check the stats by widget to see if the discrepancy is extremely large with some of them, or it's pretty much the same with all.

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Ok,I got it.And I will check them later.Thanks for your help.

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So what did you you find out?

BTW : some GEOs (in Asia for example) are known for having way bigger clickloss than others, so a simple test if this is the cause, would be to start a test campaign in another GEO and compare the results. Might be worth a try too.

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Similar issue. Spent $500 (initial deposit) on Wiget and got 4 conversions from a proven funnel (lander/offer/geo combo) from like other 10 sources. Clickloss was absolutely huge, half the zones did not even match up in the tracker. (Using Binom). Has anybody else had issues with them?

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Same here, spent 300$ on several campaigns, not a single conversion. Looks like 100% bots. Tried pops and push.

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Yes, unless there is some crazy insane trick to using the system that is different from every other source out there I am gonna have to agree with you. This source is a big waste of money. If anyone out there is making money on it please advise!
The rep reached out to me asking me why I've stopped campaigns, so I replied with whatever I wrote above. Now, radio silence. It would be nice to get my money back but wouldn't count on it.

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If you want to know details about the quality of your traffic, Voluum's new feature - Anti-Fraud Kit, is just perfect for you. Since it's automatically enabled for every account, once you use Voluum, all the visits and clicks tracked for your account are analysed and visits and clicks flagged by at least 1 of 10 anti-fraud metrics are reported as suspicious in the panel and included in a CSV report you can export. This should be a good basis for you to negotiate with your traffic sources (like in this case - WigetMedia) to get $$$ back for fake traffic and also block unwanted IP addresses/IP ranges/user agent names in the tracker to protect yourself from them for the future.

If you want to know more just check the post I wrote on the Anti-Fraud Kit last week (Voluum introduced Anti-Fraud Kit (w/ tutorial VIDEO)).
Karolina

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