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Popping back into the Sweeps Game (18)

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I started my affiliate journey by promoting sweeps on pop traffic, i then ventured to other sources and offers and at the moment I only run Adult dating on Display and Pops.

Over the past weeks I really felt like getting back into the sweeps and pops game so I decided to launch a campaign and start a follow along to make sure I do things right.

Offer: Clickdealer Iphone X offer SOI (2x)
Payout: $1.60 and $1.40
GEO: Spain
Source: Exoclick

What I have done is setup 6 different campaigns:

- Desktop
- Tablet
- Android 3G
- Android Wifi
- IOS 3G
- IOS Wifi

On all campaigns I have set the target language to Spanish, used a SmartCPM bid, set Capping to 1 per 24 hours and excluded Chrome in-app which is also known as Webview.

With regards to the bidding I decided to Beat the Top RON bid to identify converting spots quickly.

For every campaign I have set the budget to €20 daily although I doubt some of them will spend this much per day.

For my landers I have ripped, cleaned and optimized four landers. 3 Survey style ones and one Spinner lander.

Questions so far:

- Is it a good idea to start off the campaign with a high bid?
- Are 4 landers enough to start testing with? Or do I need to add more?
- Is it a good idea to split the campaign up in different campaigns for browsers, connections etc?
- Anything else I could have done different or better?

The campaigns are currently under review, i will post back after 24 hours with some results.

Looking forward to some good suggestions and feedback.

Thanks

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Make a good plan, check the campaign for potential and when it's worth it test clever.
For first tests 6 campaigns are too many, only means 6 x test costs.
Also don't target too tight will only decrease volume.
And 3 survey style landers also are too many.
When you want to test different landers test completely different ones and not only variations.
Better test more offers.
Btw, why did you choose the ES sweeps offer?

When a campaign can't spend €20 per day then it's no winning campaign.

And you say €20, when you have an account in € close it and open a new account in $.
Will save you good money.
And did you submit your VAT to Exo?
If you didn't better do it, will also save you lots of money.

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Hi Twinaxe,

Thanks for your reply.

I picked the ES offer because it was recommended by my CD manager. I ran traffic to it a while ago (quick test) and saw a few conversions.

The 3 survey landers are completely different, they have different layouts and angles.

With regards to splitting it up in 6 campaigns, how would you launch this campaign?

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I still would rather call them variations of survey style landers and not completely different landers.

Android WiFi

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Nice to see you start a follow-along eurosen!

I would suggest to start 1 campaign, not 6. The tracker will tell you how each traffic segment performs anyway.

On most traffic networks, the wider you target, the more traffic and cheaper costs you'll usually get. Not on all, but most.

You can always cut the non-performing segments later on.

As for higher bid: Yes that CAN be a good way to identify quality placements! However, the bad thing is that at the same time, you'd be overpaying for traffic from many of the not-best-quality placements.

So if you want to save money, but are willing to wait: A better approach would be to start with a lower bid, eliminate a batch of placements (using a rule of thumb e.g. doesn't convert after 2x payout or 1x payout or even 0.5x payout depending on the situation and your style; and/or 2x in loss or 1x in loss), then increase the bid to eliminate another batch of placements, then increase the bid further and repeat.

Your landers sound fine. But Twinaxe is right - it's better to include more landers that look completely different. So feel free to go to Adplexity again and sort by "received most traffic", and choose a couple more that look completely different from the ones you already have. You can either add to your current batch or replace some of the original survey ones with the new ones.

The KEY is you want to make sure there is at least 1 (preferably more) good landers in your batch, so that a good offer can shine when you test it. A good lander isn't as important as a good offer, but still, if you don't have any decent landers, even the greatest offer won't give you as many conversions as it would if you were using a good lander.

And of course, another key is to make sure the landers are optimized for speed and display, and function correctly (test by clicking around to make sure everything works, survey rolls onto the next questions, etc.). Use gtmetrix to test speed and browserstack to see how each lander looks in all major browsers and devices.

Looking forward to seeing some stats soon!



Amy

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Euroseeeeen!

Nice choice of geo, however not sure how it'll go on Exo never tried sweeps there so interested to see your results man!

Is your high bid simply to get test data fast? Not sure how much of a floodgate there is for ES there so can't really offer too much information :S Also quickly is the advertiser alright with some adult traffic - just some are picky and its good to be aware haha.

3-4 is enough at the start for sure, you can tweak the better performers later with variations. Once you identify a working lander its most likely gonna work in other geos and offers too (other tech giveaways). How many questions have you got on the survey landers? And like twinaxe said maybe throw another style in the mix too, once you see which style works best you can begin to try other versions of it. Survey and Spin is not the only lander style for sweeps (one of the best sweep angles I'd seen was willy wonka golden ticket giveaway lol) responsive landers too.

In the beginning I would of just lumped it all in the one campaign with the 4 landers, and let the landers/offers do the talking first and then you can dig into the tracker metrics to seperate stuff later. At the start you just wanna see if there is potential - potential being initial conversions on the offer.

For a first setup you did well dude, there is gonna be lessons and bumps along the way and the advice people give is only evidence on their part, in the trenches is where you gotta be (traffic running and optimising )

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Good Luck! Amy, maynzie, twinaxe given enough advice to start your campaigns in pops!




LeadCloak

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Wow, so much feedback!

Let me reply to everyone individual

@Twinaxe, are you suggesting that I only run the campaign on Android Wifi and ditch the other campaigns? Is this what you do with your SOI sweeps camps? Just run them on Android Wifi?

@Vortex, Thanks for your suggestions! I have optimized the landers for speed, something I am always quite particular about.

Here are the 4 landers I am using, they are all very different:

https://mistermoney.online/esp/1/index.html?device_name={device_name}&language={lan guage}&city={city}&isp={isp}&country={country}&cou ntry_code={country_code}&ip={ip}&device_brand={dev ice_brand}&device_model={device_model}&browser_ver sion={browser_version}&os_name={os_name}&os_versio n={os_version}


https://mistermoney.online/esp/2/index.html?device_name={device_name}&language={lan guage}&city={city}&isp={isp}&country={country}&cou ntry_code={country_code}&ip={ip}&device_brand={dev ice_brand}&device_model={device_model}&browser_ver sion={browser_version}&os_name={os_name}&os_versio n={os_version}


https://mistermoney.online/esp/3/index.html?device_name={device_name}&language={lan guage}&city={city}&isp={isp}&country={country}&cou ntry_code={country_code}&ip={ip}&device_brand={dev ice_brand}&device_model={device_model}&browser_ver sion={browser_version}&os_name={os_name}&os_versio n={os_version}


https://mistermoney.online/esp/4/index.html?device_name={device_name}&language={lan guage}&city={city}&isp={isp}&country={country}&cou ntry_code={country_code}&ip={ip}&device_brand={dev ice_brand}&device_model={device_model}&browser_ver sion={browser_version}&os_name={os_name}&os_versio n={os_version}


When you say just launching one campaign.. I assume you don´t mean throwing all devices and connections into one campaign and go from there? What I learned during the 6WAMC is to split campaigns based on connection and device?

@Maynzie: Thanks for your feedback!

- I am bidding high to get data fast, weed out the bad placements and go from there. I am also bidding SmartCPM so I am not constantly bidding high.
- With regards to adult traffic... I have only selected the two non adult options Exoclick has. Entertainment & Lifestyle and Streaming & Filehosting so I am expecting no Adult traffic.
- I have added links to the landers above

So far thanks for all the feedback guys, exactly why I started this follow along!

Results so far:

The campaigns have been running for some time now and there are 0 conversions.

The spend is around $7 so far which is close to 5 times payout so I am considering pausing the camps and start again based on the feedback above and test some more offers.

Observations:

- The CTR seems to be extremely low compared to what I am seeing on my adult dating camps.
- 0 Conversions so it looks like the offer might be crap. Will speak to AM and ask for more offers prior to launching the campaigns again.



Looking forward to hearing your feedback.

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Update 14/10/2018 - 12:10

The campaigns have spent $7.65 so far which is around 5 times payout and have generated 2 conversions worth $1.40 each.

After looking at my overall stats I seem to be buying quite a lot of crap traffic.

I have paused the camps for now, trying to decide how to move forward.

Option 1: Let the campaigns run as they are, pause bad publishers
Option 2: Go with what other members have suggested and run one or two campaigns as opposed to six.

- Both conversions came from one offer
- Both conversions came from one campaign (Desktop)
- Two conversions are too little to base decisions on



Looking forward to hearing your feedback.

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Apologies - I didn't notice desktop was on the list! I would definitely target desktop and mobile in separate campaigns. Same for different geos, mobile carrier vs. wifi, and adult vs. mainstream.

But for devices and OSs, no need to target separately from the beginning. Doing so would just fragment your traffic and in many cases, get you less traffic volume and higher prices.

When you have enough conversions to tell which devices and OSs are performing well/badly, you can choose to blacklist/whitelist then. Not necessary to go through all that trouble from the beginning.


5 times payout is nowhere near the amount you need to be spending, especially considering you're running multiple offers and landers.


I've never tried to run sweeps on adult traffic - really not sure how well they can convert. Have you checked Adplexity to see whether there are affiliate running sweeps on Exo? Aside from the usual adult offers, stuff like gambling and games can do well on adult traffic.

Also: Are you running RON or targeting certain sites?


I would keep the desktop one running, and only the offer that has converted twice, and try to generate enough conversions to cut landers down to a winner:

https://stmforum.com/forum/showthrea...Banners-Part-1

In the meantime you can cut placements also, using rules of thumb (e.g. 2x in loss, 1x in loss, or even 0.5x in loss if you're getting massive amounts of traffic from a ton of placements and need to curb losses quickly). However, keep in mind that some of those placements MAY become profitable once you find a promising offer+lander combination. So you'll want to retest some of them later on.

I would also suggest to create a new campaign targeting mobile, with the same landers and offers, and let them run to at least 10x payout for each offer before taking a look.

Great start!



Amy

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@Vortex

Thanks a lot for your feedback. I have restarted the campaigns this afternoon and did the following:

- Switched the offer to the one which is converting
- Contacted my AM´s to ask if there are other offers available which perform better
- Removed 7 zones, all had over 1000 visitors and had a 0% CTR

So I have spent around $12 and generated 3 conversions worth $4.20.

Will let the campaigns run to around 20 times payout to get some more data to make decisions on.

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Nice! Please remember to check lander conversion stats periodically using the stats calculator to cut inferior ones.



Amy

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Why are you excluding web view traffic?

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Because it´s pretty much all bot traffic.

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Update 18/10/2018

I have decided to ditch the offer as I was hardly seeing any conversions after 20 times spend. It could have been the landers, the offer or the traffic.

Decided to try a different offer, Supermarket voucher in The Netherlands.

I have ripped and cleaned 3 landers and will launch 3 camps:

- Desktop
- Mobile
- Tablet

Will update this thread again when I have some more stats.

Question for anyone running on Exoclick, do you include or exclude the partner networks?

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You could have done one of these things:

-If losses weren't too excessive, you could have sucked it up and waited for enough conversions to cut landers down to a winner, and then use that to test more offers.

-If losses were too excessive, you could have replaced the offer with another one to see if you get conversions.

-Even now: You could see which other geos you can use the same landers for, that speak the same language, so you don't waste all that effort in preparing the landers.


Looking forward!



I would exclude the partner networks until I see promise and already have a good lander+offer combo.



Amy

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Huge variations in traffic


One thing I forgot to mention is that I am seeing a huge variation in traffic measured by Binom and Exoclick. Binom seems to be recording a lot more visitors.

Binom stats:

Attachment 20006

Exoclick:

Attachment 20007

Especially campaign 262, there is a difference of 100k visits.

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Your lander CTR are too low. I've looked through your landers - here are some suggestions:

-Have you optimized your image sizes? (Using Kraken.io or similar.)
-Have you checked those landers on mobile?

Lander 1: Big phone image in the middle is confusing.

Lander 2: WAY too many words at the top - nobody will read them! 1-2 SHORT sentences MAX. And don't make people scroll down to the questions - everything should fit above the fold (nobody will bother scrolling down an ad!)

Lander 3: Same - make stuff fit above the fold.

Landers 4 and 5: Same - too wordy.

Lander 6: Again, too wordy. And the prize descriptions and CTAs are cut off (at least when viewing from my samsung galaxy).

All these landers look GREAT on desktop - just need to adapt them for mobile a bit better. Less is more when it comes to pop landers especially. Simple and direct + fast-loading = KEY!!

Also - is there any good reason why you're testing landers and offers on Exoclick traffic? I would do this testing on PopAds or PropellerAds first, and only when I have a good offer+lander combo would I scale that to Exoclick. Exoclick has good volume, but quality is mixed - you'd want to take your best over there and cut aggressively, not use that traffic for testing.

(If you DO decide to test at PropellerAds though, you'd need to remove the logos from some of the landers first - they don't like those! Alternatively, just try PopAds - the're more lenient.)

Also: How much are you bidding? If the costs are accurate, it looks like you're bidding around $0.10CPM(??)

And try to find more offers to test for this geo, and also for other geos that speak the same language so you can test the same batch of landers (after all you did spend time cleaning them up!)


Have you checked with Binom support about this? Weird - as it's usually the other way around (i.e. the tracker should show fewer impressions than the traffic source).

BTW - can't see the attachments. Forum attachment function is glitchy (vbulletin), so it's always better to use something like imgur - upload your images there, then paste the bbcode link into here.




Amy

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