Regarding Testing GEOs? (7)
I am currently only testing Sweden. I have had multiple “lottery conversions”, but no 2nd conversions. I will continue to test offers and landers.
My question is do I continue focusing on just one GEO that others are making work or do I test multiple different GEOs looking for the potential winners?
The reason I ask is I’ve heard it said that winning campaigns are made and not found.
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What do you mean by multiple? You can check with your AM on the current stats for Leads => FTD to get an idea of if your campaign is doing well or not.
If you have just gotten 3-4 leads and no FTD, that's normal.
It also depends on how is your RoI and spend for generating a lead and how much does the 2nd step conversion pay.
I'm experimenting with this same question right now.
My thoughts are that the English speaking countries are going to be pretty similar and since they are so expensive there's no sense testing 2 at once, but with cheap tier 2 and 3 type countries it might make sense to test several, especially if they are 'different'.
So, my next MGID one I'm thinking of testing 4 cheap countries, each totally distinct from the others. Even there though might whittle it down to 2 though since each campaign is going to have a minimum spend, etc.
Originally Posted by adig13
Also, I haven’t gotten 2 conversions for any single offer yet.
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Do some research and test several Geos.
Then stick with what's working for you.
Only because others are making money somewhere it doesn't mean that you will make money there as well and vice versa.
Don't try to get working what's making money for others, find the combination that is making for you.
Also when you are just starting better stay away from these expensive Geos.
Traffic is expensive there and competition is high.
Then stick with what's working for you.
Especially for the Nordics, we find Finland is easier then Sweden in most cases, but then again we find Nordics do better then a lot of other european geos, was the same case with dating. The payouts tend to be much higher and I guess overall quality for the advertisers is better, but yeah name of the game - test, test, test
Hey Maynzie + anyone else willing to share- I have a question I've been wondering about.
On Adplexity Native I see some ads that have been running on Revcontent in like 28 geos for 70 days straight (with Clickbank offers in this instance).
Are those dudes running those ads/offers doing a separate campaign for each of those geo's do you think? Or are they doing single campaigns with a bunch of geo's in them?
It seems to me you'd always want to do one geo per campaign, even if you're doing all English ads, so you can be as deliberate with the bidding for each as possible.
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