I have run 10+ LPs ripped from Adplexity. (I will be testing many more!).
One thing I have noticed so far is my CTR is around 1% on all of the LPs. I believe I read in one of @wakeboarder post he was seeing 68% CTR.
What are you finding to be a normal/good CTR on a good lander?
Unluckily there is no general good CTR for landers.
Some have higher CTR, some have lower.
It also depends on the Geo you run.
The same landers can have very different CTRs in different Geos.
Mostly Tier1 Geos have lower CTRs compared to Tier3 Geos for example.
So when wakeboarder ran a lander in ID for example and you ran a different lander in US it can be that there are such differences.
In the end it´s hard to tell why the difference between your landers and the ones from wakeboarder are so big without knowing more details.
Also the type of landing page can impact the CTR alot.
For example questionnaire landers on Pop mostly have such low CTRs in high Tier Geos whereas they can have higher CTR in low Tier Geos.
In the end CTR is not everything, it doesn´t matter if CTR is high or low, it´s only important that it´s high enough to be profitable for your campaign.
I just did my first Revcontent campaign with a Clickbank offer and the ubiquitous single image/green button LP you see on 99% of Clickbank offers on there, and my 4 variations ranged from 28-42%. Was pleasantly surprised.
Am sure it must depend on your vertical and geo though.
That was for Breitbart US Desktop though just for reference.
Might have been much lower if I was doing a blacklist campaign with lots of bot traffic to still be weeded out though.
Just thinking about it psychologically, I would imagine most real people who click on an ad would probably click on the LP somewhere between 10-50% of the time as long as it is not too sketchy looking and reasonably congruent with the creative.
But I am just thinking in native, probbaly way different in other traffic sources.