It took me 3 weeks on STM to finally launch my first campaign on Facebook.
My route: FB ad --> FB fanpage with a landing on a FB app to optin.
Results on the 1st day (so far):
Impressions 12.973
Clicks 100
CTR 0.375%
Email subscribers 10 of which 2 confirmed (so far)
How long do I need to go on before I make any conclusion?
The monetization is in the emails, so I can´t draw conclusions on conversions right away... That sucks, but I accept it :-)
Did it this way as I thought it safer, first time running paid traffic on Facebook.
Any advice from you guru big league guys and girls out there to this very tiny little insignificant FB advertiser?
w/out seeing your ads or wall page I can't really offer any suggestions. Your CTR is decent if you increase it it will drop down the cost. Since i'm also running a few fan pages w/20K fans on legitimate products I use tools like FBfist or recently Aweber fb plugin to make the optin process easier and seamless... I assume you're sending them to a welcome tab that points to Like button already?
This is a pretty brave first campaign, the whole email opt in may be a little too much for your first, but i applaud the fact you did it. It's more complicated then usual because you now have 2 steps to your campaign:
1. Collecting leads from FB
2. Monetizing your emails
Your CTR looks REALLY good!
Leads for your click count seems a bit lol, but depends on what the emails are for. Have any specific questions? Also whats your current cpc?
Thanks for the comments! It´s pretty exciting a first campaign, though I´m not spending much.
@sm1810: ad clickers land on a fb TAB (connected to an app) with an image which teases them with a free ebook when they click on it, then they have to go through the Facebook connect, then they get a free ebook. This seems to be working. I also tell them to like the page in the profile image, so they also do that, because the likes have increased considerably too in the first day. Though I was afraid I was asking too much, but well we´ll see how it develops. So, FB connect is what I¨m using, I feared people wouldn´t want to give the permissions, but it seems to be going reasonably well. We´ll see how many will confirm their email (aweber). I do have an option to go to single optin, but I prefer double optin for several reasons. If they are not prepared to confirm, what good will it do to send them more emails (?).
@stackman: the results so far: impressions: 9598 , clicks: 149, CTR 0.419%, CPC down from 0,32 to 0,06 cpc, 21 subscribed, 5 confirmed so far.
In some of the scheduled emails I recommend a Clickbank product for the moment, is there any risk FB will go that far to check the emails and hate (ban) me subsequently for appearing to be an affiliate?
(added 5minutes later -->) At what point would you draw conclusions whether this is worth continueing and how far would you go? 100 subscribers, 500 subscribers?
Any more ideas or suggestions?
I think with 100 subscribers you could call it a decent test, which should be quite easy with 6 cent clicks. Your CTR and CPC is great for a first campaign
What i would do, is swap out the email campaign for an actual offer, and make your own landing page. So whatever you are advertising via the email, i'd making a landing page for it and connect the facebook ads to that. It's hard to say without knowing your niche, but i have a feeling it'll do better.
A little advice on this as well.....sending them direct to app....can get you way cheap leads.....if you do it right....
I have had custom apps like that convert at 20-30% strait to app with a decent ad.....
try to be very clear in your ad.....as that will effect quality alot on the leads you get.....
@stackman: thanks; I´ll get to 100 subscribers first and wait and see whether anything converts. In the meantime I think about your suggestion. To be honest I do not dare to put the paid offer promo on my landingpage (yet). What I will do is setup a landingpage for the free ebook I offer and get the ad clickers start there. I´ll update here how it goes.
@polarcarbon: I thought about "direct to app", but my intuition said no :-), now I have a lot of LIKES on the page too which I can keep engaged. I will definitely test this out too and update the results here, thanks for the tip.
I now have 14% of people subscribed (of clicks), but only 5% (of clicks) confirmed on the first day, there is definitely room for improvement there. Though I expect to get some more confirmations later, I guess many "normal" :-) people just sit in facebook all the time and don´t open their emails so often anymore.
Hey Yesman,
You may already be doing this but I thought I would mention it anyway.
Be sure to link your email landing page tab to your wall so that it shows up in your fans news feed. Don't be afraid to link it a few times a day so that all the people that just clicked like on your ad and didn't come to your page get a chance to sign up. When you are running page ads the clicks on "like" at the bottom of the ad count as a click even though they did not hit your page and didn't have a chance to sign up to your list.
The way that I do it is just go to the tab that you are using for your squeeze page and then copy and paste the link of that page into a status update with a simple message, " Click below to sign up for blah,blah..."
Like I said you may be doing this already but since you said you were new it would be a shame if you were missing out on getting the extra leads.
Good Luck
@htgred: I was not doing this, so I will, thanks for mentioning.
In the configuration of the FB ad setup there are some questions about "Sector" and whether you are "going to buy FB ads for commercial gains" (I filled in "no" there and "sector" I left blank).
--> Any recommendation what´s best to fill in there? (any risks?)
--> Any recommendation what´s best to fill in there? (any risks?)
hmm, sorryI am not sure exactly where this comes into play. I don't remember ever seeing anything like that.
I also think your CTR and the low optin maybe due to the the fb clicks are coming from likes and not actual clicks to your landing page....but it does help lower your cpc.
@htgred: yes, its somewhere called "configuration of your ad account" --> sector (affiliate, automotive, etc.) plus --> "are you going to buy FB ads for commercial gains?" (yes or no, I wrote "no" :-) My concern was to be honest there or not? What best to fill in, does it matter?
@google: on my 3rd day CTR is going down a bit, still with the same winning ad, tomorrow I´ll start with a new experiment directly going to the FB app.
Update of my stats for 2nd day:
impresson: 12375. clicks: 206 . likes: 120 (first day: 160). reach: 33000 persons. clicks/likes: 1st day: 91%, 2nd day: 58%, 3rday: looks like 2nd day so far.
CPC : 0.05. CTR 0.36% for 2nd day. now on 3rd day: 0.25%. Subscribed on 2nd day: 24 (1st day: 25). Confirmed : 8 (like 1st day).
I have great engagement on the facebook page wall though, which is worth something too, we´ll see how much...
So, for my 4th day I plan to get to my 100 subscribers and I´ll switch to "direct ad to FB app" and test that setup, will be interesting to compare.
When I go to a landing page I cannot have this "leave popup" (when you close the window, it comes up asking whether you really want to leave or not): this is not recommended is that right?
(I´m asking because this week I saw several ads linking to a landing page doing this, maybe the FB police is sleeping).
@stackthatmoney : I have ads in the same campaign which do not get any impressions, they are approved, etc. I read a post by you saying: " I find that i need to upload 10 of every ad before 1 of those 10 ads see's any clicks at all" , this was a while ago you wrote this. This still is true? So, I can just go ahead and copy the EXACT SAME ad in the same campaign and then hope it gets displayed. The FB keeps showing my old same ad, still around 0.25%, but I want to test other things.
Any recommendations, new tricks to solve this? (FB will not punish me for having a lot of exact same ads in the campaign?)