Anyone else have a lot of $50-100/day spend campaigns? (14)
So something I've been thinking about lately is whether or not I'm wasting time on certain campaigns and basically trying to figure out my 80/20.
In a perfect world you'd have a few large spend campaigns to focus on, but I don't think the current landscape really allows that any more.
Even in larger geos (especially desktop) even running on multiple spots I seem to only be able to spend like $50-100/day.
Even running on the large tube sites, it seems that say an NTVA spot can have like 20 advertisers splitting that traffic.
So unless you bid an unreasonably high amount, you're just stuck fighting for scraps.
Is anyone else experiencing this?
Also how do you evaluate whether these campaigns are worth it or not, do you look at your daily stats or just evaluate at the end of the week?
I'm trying to figure out whether or not it's even worth running some of these campaigns.
I would be curious to hear other people's thought processes on this subject.
do you have a rep at the traffic source? it would be good idea to ask them about this. they are helpful.
one idea: if you want more volume, then try uncapped with $10 for one day only and without any device/os/browser targeting.... Only Language.......and see what happens...., and bid a little bit over min bid..... and of course go with your several BEST banners and BEST LP(s).... the traffic might not be bad quality at all. it's all about testing. I mean going uncapped with min bids is generally used for RON testing, but you can test one spot as well. If impressions start moving, CTR will be very low but that's fine since you aare not after high CTR in this case.... , and that is OK, because you are not bidding high CPM, and won't lose much money anyways.... and after all, try it for 1 day only with min daily budget that traffic source allows.
if impressions don't start moving, then increase bid little by little until they start moving (becase everybody wants ntv a). By the way NTV A is not the only spot on that site, I am sure 
Attack all of them! You know, some spots can have high CTR with uncapped..... And as long as you are getting CPAs that you're comfortable with, do it.
just one of the ideas. but ask your rep also.
By the way, no such thing as "perfect world"
Thanks for the response Forgamon.
I have reps at all my traffic sources, but for the most part they are always just trying to sell whatever trash traffic nobody wants.
Anyway I'm struggling with whether how I'm running campaigns is the most efficient way to do things.
For example if I run a TJ Desktop campaign in DE, I can run on a single spot (say NTVA) on all their sites (without overlapping spots) and maybe in a single day spend $80. That's also with reasonable bids (either 1st or 2nd spots), there are just so many advertisers splitting the traffic on each spot.
It just doesn't seem like running campaigns like this is the most optimal way to spend my time since there are multiple spots to optimize etc.
However sure you could bid higher, but likely all the other advertisers would just raise their bids, and that also gets you nowhere.
So I feel like I'm kind of stuck with all these crappy $50-100/day spend campaigns that are a pain in the ass to optimize, and for little return on investment for the time.
If you want to become a big boy, better optimize the hell out of your campaigns and learn from it. What works, what should you do better etc etc. One day you find a winning (and I mean winning with big return) combination and from there you expand. You already found some sweetspots, better go in depth and see where you can gain some more margin!
It seems you kinda have things going oke, but don't want to optimize? It takes hard work, test, learn, optimize to reach xxx/xxxx a day man. Test new/more creatives, geo's landers, sources, offers everyday if current situation doesn't satisfy you enough.
You can't sit back, nothing will happen eventually then.
*edit/addition; try not be demotivated when things don't work out as you wish. Some days/weeks/even months everything you launch turns into gold, but everybody has times whatever he launches fails and that part really sucks yeah. For me this week for example is really shit, nothing converts how I wish, I launch too much so I don't optimize fully and focussed etc etc. Sometimes a walk in the park, a weekend full of partying, or just some music and a joint gives better insights how to proceed.
Thanks for the feedback Stickupkid.
I'm not saying I don't want to optimize, I'm just not sure if I'm focusing my efforts on the right type of campaigns.
Originally Posted by jabong82
I have similar situation in most of the GEOs ... $150-200 spent per spot on the largest tubes. If you want more, focus on US With the current bidding climate and competition level, it's quite hard to squeeze more from a spot without bidding very high as you suggested.
Originally Posted by matuloo
With the current bidding climate and competition level, it's quite hard to squeeze more from a spot without bidding very high as you suggested.Also are you running multiple spots on the same site? (ie both NTVA and NTVB)
Thanks in advance.
@jabong82 do you primarily focus on dating, have you tried some of the ED niche? I know from friends who still run adult that the dating game is still slim but higher ticket offers are doing much better for them
Originally Posted by maynzie
I see that ED is everywhere now, and usually the people outbidding me are either ED folk or big porn studios (brazzers, bangbros etc).
It is kind of frustrating as I can't seem to get traffic at a reasonable price at the moment.
Have a look for some landers in the US/UK markets, translate and angle them locally to your chosen geo you will stand out from the competition and I bet ROI will be nice haha
Also another thing from me: don't get caught up in so called "analasys paralasys". Not saying that you're doing that, just a general advice.... I should know that.
Because we all have 24 hrs/day and it is VERY EASY to spend 3 hrs analyzing data and what's wrong with this campaign, what this, why that..... etc etc.
Sometimes you gotta take some SERIOUS MOFO action and start creating campaigns, like "do the work!" type of thing (there's a mini book wih that name I think). If you create lots of smalle campaigns, there has to be something out there...... It's just a law of numbers. And if you are buying from several traffic sources, .... well, that's how you can have lots of smaller campaigns and few bigger ones..... It all ads up.
Yes, we do have to optimize and analyize data, but if you are 1-man show, then it's damn hard to do everything by yourself. Forget about 80/20 rules... Everyone's case is different.
Thanks for the responses guys.
So basically this weekend I decided to just launch more campaigns to get my spend/revenue up.
The traffic sources for the main campaign I was running sort of dried up, and it made me realize that I need to be more diversified in case shit hits the fan.
So I'm revisiting some old campaigns, and hopefully sometime down the line competition eases up and I can run my main offer again.
So lets see how it goes
Originally Posted by jabong82
I do target multiple spots on the same site quite often yes, just make sure you're not showing the same banners in spots that are to close to each other ... ie the ntv a and b.
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