Home >
General >
Affiliate Marketing Forum
How do you set backbutton offer link to maximize ROI? (15)
10-11-2018 03:53 AM
#1
142857 (Member)
How do you set backbutton offer link to maximize ROI?
I set the offer link in the backbutton URL. In mobile traffic it help to increase CTR and help to find bad publish.
do you guys have other way to maximize ROI?
10-11-2018 04:25 AM
#2
leadcloak (Member)
Originally Posted by
142857
I set the offer link in the backbutton URL. In mobile traffic it help to increase CTR and help to find bad publish.
do you guys have other way to maximize ROI?
Can you share some more details?
Yeah, backbutton URL is like backup offer. Many desktop user just close the tab instead of pressing backbutton.
LeadCloak
10-11-2018 05:30 AM
#3
twinaxe (Senior Moderator)
I usually set the backbutton to #
10-11-2018 08:53 AM
#4
kokofai ()
set your back button link to another "Universal back button campaign" in your tracker, where you define the path based on your targeting (eg. country) and show them the same LP again. Mobile users will not wait for your landing page to load sometimes and just click the back button - so sending them directly to the offer is not helping. You want to show them the lander again.
*Tip - make sure your backbutton script is located before </head> tag too so that it loads first.
10-11-2018 11:50 AM
#5
matuloo (Legendary Moderator)
Originally Posted by
kokofai
set your back button link to another "Universal back button campaign" in your tracker, where you define the path based on your targeting (eg. country) and show them the same LP again. Mobile users will not wait for your landing page to load sometimes and just click the back button - so sending them directly to the offer is not helping. You want to show them the lander again.
*Tip - make sure your backbutton script is located before </head> tag too so that it loads first.
Im using a similar setup in the campaigns where I'm using backbutton... the only difference is that I'm not showing the same LP but another one.
10-11-2018 01:42 PM
#6
erikgyepes (Moderator)
There are many things you can do:
- same landing page
- different landing page
- straight to offer
- different vertical
- landing page with banners to similar/other offers -> this one is interesting as it lets you test other banners in the "backend", so you know which works good and can upload them next to the TS
10-12-2018 09:27 AM
#7
142857 (Member)
thanks for you reply.
i usually put it in the bottom.
ok i will test to the same LP. wait and see the result.
and i also have see back to offer wall
Originally Posted by
kokofai
set your back button link to another "Universal back button campaign" in your tracker, where you define the path based on your targeting (eg. country) and show them the same LP again. Mobile users will not wait for your landing page to load sometimes and just click the back button - so sending them directly to the offer is not helping. You want to show them the lander again.
*Tip - make sure your backbutton script is located before </head> tag too so that it loads first.
10-12-2018 09:31 AM
#8
142857 (Member)
thanks for your reply.
i will test and maybe i can share the result.
Originally Posted by
erikgyepes
There are many things you can do:
- same landing page
- different landing page
- straight to offer
- different vertical
- landing page with banners to similar/other offers -> this one is interesting as it lets you test other banners in the "backend", so you know which works good and can upload them next to the TS
10-12-2018 11:20 AM
#9
kokofai ()
Originally Posted by
matuloo
Im using a similar setup in the campaigns where I'm using backbutton... the only difference is that I'm not showing the same LP but another one.
yeah it's worth testing but from what I found it doesn't really make any difference because majority of these "back button clickers" do not really see your LP at the first place. Still worth the test too like what erik suggested
10-12-2018 12:18 PM
#10
twinaxe (Senior Moderator)
I also experienced that a complicated backbutton funnel often doesn´t make a big difference.
You only need to take care of more elements.
Just putting # in the backbutton is the easiest solution and helps to keep the user in your original funnel.
Especially on mobile many backbutton clicks does not happen because the user is absolutely not interested in your stuff (well, running Pops maybe they really aren´t at first).
But often they click the backbutton faster than they even see what you have to offer so with a backbutton to same lander you give them a second chance to check your stuff.
10-13-2018 04:41 AM
#11
142857 (Member)
ok now i understand what's your mean of #. now i'm test to put a more aggressive LP to see what happened. thanks for your help.
Originally Posted by
twinaxe
I also experienced that a complicated backbutton funnel often doesn´t make a big difference.
You only need to take care of more elements.
Just putting # in the backbutton is the easiest solution and helps to keep the user in your original funnel.
Especially on mobile many backbutton clicks does not happen because the user is absolutely not interested in your stuff (well, running Pops maybe they really aren´t at first).
But often they click the backbutton faster than they even see what you have to offer so with a backbutton to same lander you give them a second chance to check your stuff.
10-13-2018 04:31 PM
#12
vortex (Senior Moderator)
Originally Posted by
twinaxe
I also experienced that a complicated backbutton funnel often doesn´t make a big difference.
You only need to take care of more elements.
Just putting # in the backbutton is the easiest solution and helps to keep the user in your original funnel.
Especially on mobile many backbutton clicks does not happen because the user is absolutely not interested in your stuff (well, running Pops maybe they really aren´t at first).
But often they click the backbutton faster than they even see what you have to offer so with a backbutton to same lander you give them a second chance to check your stuff.
This is why sometimes just
disabling the back button can sometimes give very good results.
BTW here's a post that talks about the infinite back button loop if anyone's interested:
https://stmforum.com/forum/showthrea...l=1#post281535
Warning though: Take what member "francis" says with a grain of salt - not everything he says is accurate/true based on what I can tell. But that thread still contains information that encourages split-testing backbutton funnels - that was why we left it up.
Amy
10-13-2018 04:44 PM
#13
eurosen (AMC Alumnus)
Twinaxe, so you are seeing better results with the # then using the back button to send a visitor straight to the offer?
10-13-2018 06:38 PM
#14
twinaxe (Senior Moderator)
Originally Posted by
eurosen
Twinaxe, so you are seeing better results with the # then using the back button to send a visitor straight to the offer?
Let's say I don't see worse results.
Sure, when you send the backbutton users to a smart link for example you get a conversion here or there but smartlink payouts usually are often lower than single offer payouts.
Send the backbutton users to new funnels and you have much more work.
Sending them to # is easiest way and you keep the user in the funnel you want to run.
It would be something else when users would spend time on your lander, goes through it and then decides to click backbutton.
But many backbutton clicks are not really intentional, they just click because it's the easiest way to leave the site and they click before they even checked your lander.
Keep them on the site so that they maybe then get interest and try to convert them on your original funnel.
That's what I do.
10-18-2018 10:55 AM
#15
totalik (Member)
set it via scrip to some smart link
Home >
General >
Affiliate Marketing Forum