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What's the best banner rotation strategy? (11)

10-11-2018 03:39 AM #1 jabong82 (Member)
What's the best banner rotation strategy?

So say you got your funnel working and found a banner that's really working well.

You know that eventually this banner is going to die, so what is your preferred way for this?

Option 1. Do you already upload new banners at a smaller weighted percentage (say 10%) and try to find a new winner?

Option 2. Or do you prefer to just ride this banner until it dies and then start over and throw up a new set of banners?

Right now I've been doing #2 with mixed results, but am thinking of going to #1 as it seems maybe a more consistent way to keep the profits going?

Curious to what you guys do when it comes to your banner rotation strategy.

10-11-2018 03:45 AM #2 maynzie (Moderator)

Option 1, but in saying that I've spent too much time in the past focusing on constantly creating profitable banners/ads the the best ones never got hit as hard as they could have been. Always good to have constant rotations in the mix so you can keep campaigns flowing and not drying out but the ones that are making good profits make sure you smash them before someone else does haha, 80/20% such a good rule for so much sh#t man lol

Whatever has worked in the past too just throw in a folder of the best and bring them back into rotation at a later date as well, they will almost always rebirth!

10-11-2018 04:27 AM #3 leadcloak (Member)

Option 1.
Nice explanation -

Quote Originally Posted by maynzie View Post
Option 1, but in saying that I've spent too much time in the past focusing on constantly creating profitable banners/ads the the best ones never got hit as hard as they could have been. Always good to have constant rotations in the mix so you can keep campaigns flowing and not drying out but the ones that are making good profits make sure you smash them before someone else does haha, 80/20% such a good rule for so much sh#t man lol

Whatever has worked in the past too just throw in a folder of the best and bring them back into rotation at a later date as well, they will almost always rebirth!
LeadCloak

10-11-2018 06:07 AM #4 jabong82 (Member)

Quote Originally Posted by maynzie View Post
Option 1, but in saying that I've spent too much time in the past focusing on constantly creating profitable banners/ads the the best ones never got hit as hard as they could have been. Always good to have constant rotations in the mix so you can keep campaigns flowing and not drying out but the ones that are making good profits make sure you smash them before someone else does haha, 80/20% such a good rule for so much sh#t man lol

Whatever has worked in the past too just throw in a folder of the best and bring them back into rotation at a later date as well, they will almost always rebirth!
Thanks for the response Maynzie.

When you're testing your new banners (while the winning banner is running), once you find another "winner", do you just pause this banner and wait to the original one dies out to replace it?

For example say Banner A is a winner, and you decide to upload Banners B and C at a smaller weight rotation (say 10%).

After a while you find that Banner B looks pretty good too, so at that point do you stop the testing and just let the original banner (Banner A) run it's course?

10-11-2018 06:16 AM #5 maynzie (Moderator)

For example say Banner A is a winner, and you decide to upload Banners B and C at a smaller weight rotation (say 10%).

After a while you find that Banner B looks pretty good too, so at that point do you stop the testing and just let the original banner (Banner A) run it's course?
I would just increase budgets/traffic if you can (if you have enough cap too haha - may have to get the old back up offers out lol) and run them both hard, or even resubmit your same campaign over again and run banner B there. Scaling is forever my man! No point playing the protection game for days that might not come, always squeeze the most you can from every campaign

10-11-2018 06:42 AM #6 jabong82 (Member)

Quote Originally Posted by maynzie View Post
I would just increase budgets/traffic if you can (if you have enough cap too haha - may have to get the old back up offers out lol) and run them both hard, or even resubmit your same campaign over again and run banner B there. Scaling is forever my man! No point playing the protection game for days that might not come, always squeeze the most you can from every campaign
Thanks Maynzie.

I feel like my campaigns don't have enough ROI to aggressively scale up. My ROI is usually in the +5-20% range, which doesn't give me much room.

I think I'm doing something wrong and gotta find the leak somewhere.

I want to say it's my banner strategy/game, I guess I gotta test some more.

10-11-2018 06:54 AM #7 maynzie (Moderator)

I feel like my campaigns don't have enough ROI to aggressively scale up. My ROI is usually in the +5-20% range, which doesn't give me much room.
Which geos you mainly focusing on? And dw man, its not just you having ROI troubles, a lot of people throughout all sources of the internet are having ups and downs. Have you ever taken a different approach to your campaigns? Do you often spend time to see if anyone else is pioneering a new funnel?

10-11-2018 07:03 AM #8 jabong82 (Member)

Quote Originally Posted by maynzie View Post
Which geos you mainly focusing on? And dw man, its not just you having ROI troubles, a lot of people throughout all sources of the internet are having ups and downs. Have you ever taken a different approach to your campaigns? Do you often spend time to see if anyone else is pioneering a new funnel?
Right now I'm in the Tier 1 geos (US and UK). I'm able to eek out a profit, but obviously it's competitive.

I have Adplexity, but to be honest I don't really think it helps me much other than maybe ripping landing pages and banners every now and then.

I thought of moving down to Tier 2 geos, but even those are saturated and the volume isn't great.

So I feel like I'm kind of stuck at the moment, almost like I'm on a hamster wheel just spinning in place.

10-11-2018 11:52 AM #9 matuloo (Legendary Moderator)

I used to do #1 all the time, now I'm doing more of #2 .... when I hit a winner, I scale it as much as possible to squeeze the max profit out of it. When it starts to slow down, I start testing new banners.

10-11-2018 12:43 PM #10 newslanoco1986newslanoco1986 (Member)

Option 1.
But I don't rely on one winner in my dating campaigns. It doesn't work for me in that way due to daily fluctuations in performance (today banner A is the best but tomorrow the winner could be banner B and vice versa).

That's why I always try to get at least 2 or 3 active banners (winners, actually) with almost the same performance per campaign and then I add another 2 or 3 new banners in rotation for split-testing. So, at the end of the day I have ~5 active banners in campaign (3 banners with stable CR and another 2 - for testing)

I'm not playing with banner's weight, I just split traffic equally (say 34/33/33 or 25/25/25/25) so it helps me to find poor performers quickly and replace them with new banners instead of finding the only one winner.

10-11-2018 01:38 PM #11 erikgyepes (Moderator)

Kinda parto f both options.

No all sources allows me to assign lower %.

When the performance starts going down I usually upload new batch and let it run alongside the old ones and then slowly turn off the under performers.

Repeat this like every 2 weeks, depends from geo and available volumes.

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