I have a blog and an email list that talks about business and investing (mostly real estate). I send mostly content to my list but would like to start sending some appropriate affiliate offers. I'm looking for ideas for the most simple way to build a quality subscriber base.
I've done some Facebook advertising in the past and some Google Adwords back in the day but I'm totally new to everything else. Pop ups seem interesting but I'm interested to hear the thoughts of others.
My thought was to offer a video series for a real estate fix and flip case study (I have numerous already made). I've also thought about making a free report - "Free Report Reveals How To Buy A House With Your Credit Card"
...Or something to that effect. The nice part about the report is that I could stuff affiliate finance offers into the report so that I could get a more immediate return on investment.
Again, the goal is to build a massive, but quality email list.
How would you define it as high quality?
If it's high-earning individuals that open your email, that report title doesn't sound like a great idea, haha.
If it's just about open rates and buying more typical affiliate biz opp offers, then it will mostly depend on you having quality, useful content on a regular basis.
So you can't just bombard them with affiliate offers. Did you try signing up to similar newsletters? There should be a few and you can learn from them. Just copy what they do initially, then find ways to do better content or convert more people, etc.
I don't define high quality by high earning individuals but by people who open my emails and are fans of what I do.
The report title was just an idea but was meant to grab attention because it's totally opposite from conventional thinking. It's actually a great strategy that I've used many times very profitably.
My intent is not to bombard them with offers. As I mentioned, I send almost entirely content. If I send an offer, it's usually for a property that I own, not an affiliate offer. My goal is to build the following and send only relevant offers. Most likely from vendors that I've done business with and was happy with the product.
What are the newsletters in this space that you'd compete against? I'd look at what they do and work from there honestly.
And if you can't find ones directly in real-estate, maybe there are others that deal with forex or the stock market...
For collecting emails on the blog traffic I really like in-content opt-in boxes. Either giving away a free report/video like you said, or linking out to a quiz which collects email. "Ready to start earning $XXXXX by flipping houses? Take this quick 30 second quiz to find out if you are eligible". Post email collection you could give them a bunch of material based around the thing they were just told they can do.
I use
The fastest way of building list is to use a lead magnet, in my opinion ... you've basically already mentioned that : "My thought was to offer a video series for a real estate fix and flip case study (I have numerous already made). I've also thought about making a free report - "Free Report Reveals How To Buy A House With Your Credit Card"
You can make a landing page for these and send traffic to them ... FB and adwords will most likely result in the highest quality subscribers. POPs are not the best match IMO, there is lack of targeting options, so you cant really pick your audience. Native might work, if you can target relevant categories and the right sites ... like finance, news, bizopp.
And you can obviously increase the optins you get from your blog ... by using exit or entry collection boxes, you can use the lead magnet there too.
We have some landing pages, where the customer must fill in all data if he wants to see what is the price of the product.
We also added information like: Try PRODUCT, claim your free bottle.