Huge LP% Difference by OS Version - What does it mean? (8)
I just started my first iPhone Sweeps x POP campaign last night, and woke up to some interesting results. There's still a lot of things I need to figure out and fix (how I only had 1 conversion from 7000 offer clicks, and how that was still profitable lol, and why that conversion didn't show up in my tracker or traffic source, to name a few), but one I wanted to ask the community was about this: OS and version had significantly different LP CTR, as can be seen from the attached image.
Android v6.0 had 31% CTR, while v8.0 was at 1.6%, and all iOS was basically 0%. I've tested the flow on my iPhone and it works fine.
Is there usually an explanation for this type of result? What should I look into for fixing this?
Also, is a 1/7000 conversion rate expected for Pop CC sweeps? The Geo is Japan.
Thanks in advance.
Run a bot check, old Android devices are more likely to cause that. Can be also some preinstalled popup blockers... Only some guesses....
I thought that bots don't click through on the landing page? With what you're saying, the old Android device (Android v6.0 with 31% LP CTR) has bots coming in and clicking to the offer page as well. Am I misunderstanding something?
Ios has been rolling out cookie anti-tracking technology for past year.. some big rollout was around a week ago ?
I think you are affected by that. But.. ios rolls that out per version and I see you have equal distribution of shit
across all versions.. supposedly, only 11+ is being very actively updated with those anti-tracks.
You said you tested it with device and its all cool,
did it also register the clickthru when testing with your device ?
Check if you see that event.. If you do then.. all ok with tracker also..
Really weird looking stats..
I'd run a drytest campaing..
switch the offer url to a copy of offer url (just screencap it) and put pic of that screencap on blank html,
link from your prelander normally.. dump analytics on it and . run 1k pop thru it..
so you see with analytics what this traffic looks like.
Run it thru another broker.. if results are same..
then its not bot problem.
In general. if you are profitable, then dont worry,, just scale and accept this ios stuff..
But your statistical significance of profitability with just 1 conversion is kinda.. not looking very confident.
What's even stranger is that the one sale was actually iOS...so like 3 iOS offer clicks had a conversion while 7000 Android offer clicks didn't haha there's definitely something wrong. But it also only took $12 to get these clicks so maybe it was complete shit traffic.
yes, the click from my device did register in the tracker.
I don't quite follow the drytest campaign that you explained. So I take a screencap of the url of the offer page, and then put that on a new empty page, keep my current pre-sell page the same, and put analytics on my pre-sell page or the blank html? Sorry for my ignorance, but I'm not following this flow.
Originally Posted by pryda5
Some bots are not able to parse javascript, so you can catch such bots by using a javascript redirect ... which would result in 0% CTR.
Some bots are so advanced that they can go through the LP and even "convert" into a lead ...
In your particular case, I would say it was BOTs pretending to be iOS users ... you probably bought very poor traffic somewhere.
Originally Posted by pryda5
This is normally the merchant's page so you get no analytics on it.. since you dont own it.
But if you do this systme.. then its your page. and your analytics. so you can see whats happening..
Eg in your case you would see that the visitors did in fact visit the merchant page. so the LP views metric you have is incorect..
the clicks happned.. but were not registered.. You would see those clicks thru.. as views in google analytics..
And in this way you would eliminate assumption "IOS users were locked in redirects.. and did make the actual clickthru".
So you would get confirmation - they made the clickthru and visited offer page.. however they were not tracked properly.
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