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My 1st Adult campaign - ME offer (37)

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Hi guys, this is my very first adult campaign and i'd like to share all my mistakes with you also i'm looking for any feedback to make this journey profitable.


So let's get started.


Traffic source: Traffic Junky


GEO: Italy (Is my country and i know the slang, I thought it was a good starting point to learn the basics)


Offer: Male enhancement gel COD


Tracker: BeMob


Network: AdCombo


Other tools: Photoshop


I spied on some sites of the TJ network and I found an interesting offer for Italy on Adcombo, later i've got a positive feedback from my AM about this offer and i decided to give a try; she also advised me the best performing combo (pre-landing + landing) to run.


Offer payout is 20 USD but i decided to spend almost 650 USD by testing all the bigger websites of the TJ network – for 3 days - with the following criteria:


- Tube8 – 3 campaigns: mobile/desktop/tablet >>> all the spots available

- YouPorn – 3 campaigns: mobile/desktop/tablet >>>all the spots available

- RedTube – 3 campaigns: mobile/desktop/tablet >>>all the spots available

- PornHub – 3 campaigns: mobile/desktop/tablet >>>all the spots available


Banner: 3 banner for each size.


Landing: splitting the traffic in 2 different combos of pre landing + landing. For my first campaign i chose to use the landing and pre-landing available into AdCombo dashboard since they looks great.


Budget 25 USD daily each campaign; at the end of 3 days not all the campaigns reached the daily budget while i doubled the initial budget to 50 USD for 2 campaigns (bigger sites).


I spent 400 USD and i've got 200 USD as welcome bonus from TJ.


After 24h of campaigns running i dropped the spot with the following criteria:

Impressions >100k

no conversions

CTR <0,1

Budget spent: > 10 USD


At the end of the 3 days test the situation was the one below:





At this point i've picked up only the campaigns marked in yellow/orange based on total conversions, cost and CTR ratio and dropped the other one.

The next step was to break down each campaign to find the winning spot(s), winning banners and winning landing.


I followed the criteria below:


For banners and ad-spots location i picked up the one associated to at least 1 conversion.


For pre-landing and landing combo, the one advised by the AM was the winner one with the most of conversions.


I spent more or less 1 week working on this, for sure i made lots of mistake but i'm glad to have started.


Thank you for reading this far

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If this is your very first try at adult dating, then you chose too many sites and placements for initial testing.

Find out which placement has some substantial amount of traffic for IT. Also, you wanna go deeper and find a placement and make 1 campaign for just that 1 placement, especially if it's NOT mobile (because on mob you can't freq cap... not sure why they don't allow that)..., Different placements will have different CTRs. For example Mob -- Redtube - IT .... ok, but WHICH PLACEMENT gave you best results?

So, yeah the more deeper you go, the more accurate your testing will be. It's more work, but nobody said this was easy.

You got some data already, find out on TJ which placements gave you highest CTR, which banners gave you best CV, optimize landers etc etc.... And focus on those few placements. Also, bid lower, or at least what TJ system is suggesting.

Also, keep in mind that BUDGET on TJ is an important factor in traffic distribution.... $25 daily budget is different than $100 budget.... Experiment with increasing the daily budget if things don't start moving.... Because the algorythm takes into account how much money it can make to the publisher, and one of the factors is daily budget. It will then sort advertisers by descending order of how much money it can make to publisher and deliver impressions in that order.

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Good Luck! Following!




LeadCloak

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Hello and congrats on taking action!

I agree with forgamon, you started with to many placements ... doesn't matter if it's dating or ME offer (since he mixed these two in the post) ... you don't have a proven funnel yet, so it's better to start slower and test one or two placements thoroughly rather then scratching the surface of multiple ones... it's also true that the algo of TJ considers the daily budget per camp as well as the total account balance. The higher they are, the more preference the camp gets, which MIGHT result in better traffic quality.

Ok so what next? Since the 2 placements show the best results ... I'd focus on them and try to improve the funnels. Better ads might bring better results for sure.

Looking forward to your results.

Matej.

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Hi guys,

thank you all for your feedback.

After the first test i decided to run another one with the following campaigns:

- RedTube MoB
- PornHub MoB
- Redtube Tablet
- YouPorn Tablet

Redtube and Pornhub mobile give me the best results while RT and YP tablet showed a good CTR and they gave me at least one conversion; since the competition on the tablet is not very high I thought I'd give it a try.

I created new banners and i dropped the spots with low CTR and a good amount of budget spent.

Also i added 2 new pre-lander and 1 more ME offer from the same network along with the one that was already running.

Coming to the point this campaign was a disaster , here below the results after 3 days:




I was totally disappointed but i did not understand what the problem was: so i paused all the campaigns, dropped almost all the spots except the 1 with the best performance.


It is also strange that tablet campaigns had a very good CTR but with no conversions


Here is the last campaign, 2 sites with 1 spot each: 3 banners, 2 pre-lander and 2 similar offers.




Well, it seems i have a winner site with a winner spot. So now should i double the daily budget and keep testing new banners and new pre-landers with these 2 offers?

Do i need to create new banners or can i keep at least one of the top performing from the last campaign?


I'm a bit confused about tablet campaigns too...they had a good CTR and i spent not so many bucks. Should i forget it?


Sorry for too many questions and thanks again for your support

P.s.: now i will create my custom landing pages with different angles and I have already purchased a VPS on Vultr for this purpose. I will pickup the one from the network and i will change pictures, heading etc....hope to improve the CVR in this way.

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Ok, so since you've hit a green campaign, it would be a good idea to let it run for a bit longer (with the same creatives), to see if it's really a solid performer or you've just been lucky. If the performance holds, try to get more volume ... so up the budget and possibly raise the bid too ... depending on the bidding situation.

As mentioned above, keep running the same stuff for a bit longer, to see if it really works great. You will have to test new creatives along the way later, but do not overdo it, or you will burn all the profit on new tests.

Every device type shows different levels of performance, sometimes it's simply not possible to run on all of them. If that's the case, dont try to break the wall with your head ... not everything can work, accept what the data is telling you

Vultr is ok, good choice. And testing different LPs is also a great idea.

Solid progress so far, keep it coming

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Hi Matuloo thank you for your reply.

What do you mean for running longer?

1 week can be enough to check if is a winning campaign?

Same 50 daily budget?

I will keep the top converting banner and I will create new ones in case the new test still remain in the green.

But what about lander? Should I keep the last one too?

Thanks - again


Inviato dal mio iPhone utilizzando Tapatalk

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As for bidding, I noticed that if I keep my bid lower I get more impressions instead of bidding higher. I usually check the average bidding value and I stay close.

Maybe because my average funds value on TJ is around 400 usd....not so high.


Inviato dal mio iPhone utilizzando Tapatalk

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Oh, didn't know this last campaign was running for a week already ... $80 spent on that one, with a daily budget of $50 .. I assumed it was only running for a day and half. So if I read it right, you are not even able to spend the daily budget with the current settings?

Please give me more info about this, so there are no confusions.

If it was the lander that made the campaign green, then yes go on with it ... and maybe throw another one in the mix to see whether you can beat the original one.

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In your 1st post. U said something like "prelanders look nice"...

Drop that mindset right now

Its all about what data is telling u.

Sent from my SM-G955F using STM Forums mobile app

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Hi Matuloo thanks again for your reply....yes you understood right, the last campaign ran only for almost 2 days.

Maybe I wrote bad...but it was a question do you think 1 week with 50 daily budget can be enough for the next campaign on Redtube?

I will add a new lander for sure




Inviato dal mio iPhone utilizzando Tapatalk

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Newbie mistake I will forget about good looking lander and I will focus on data only.
Thank Forgamon


Inviato dal mio iPhone utilizzando Tapatalk

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Well damn, you certainly weren't afraid to go deep in your first attempt haha! When you get a bit more familiar with campaigns thats actually not a bad way to start out a campaign especially in adult, different placements and sites convert super poor for campaign a and will be good for campaign b. However you may notice some trends of continuous poor placements for ME.

Master Matuloo at it again!

I agree with @forgamon, the audience doesn't lie stick to the data

Adcombos pre landers they have are okay.... did you ask for their top performing offer lander? I would still always use your own pre-lander they're definitely not hard to find and you can just get them translated anyway. US/UK markets tend to have the most progressive/fresh landers so if you spot something get it translated and test it out $$ :P

Good stuff to see the green, there is potential here keep at it and keep testing more tweaks, step by step you'll hopefully get more green!

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OK, the logic behind what I wrote, was that sometimes you are just lucky to get a bunch of conversions from whatever reason, but that doesnt necessarily have to mean that the funnel is a winner. That's why I said, give it some more time to prove itself. Since they campaign was green, I would up the budget and allow the source to show it's full potential. If they funnel is solid, you will still remain green.

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I will try to up the budget to 100 daily and run for 1 entire week.

Is not too much just for a test?

Thanks

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LOL yes I was afraid but I need to start somewhere.

So with ME offers I need to keep testing more frequently new spots?

As for AdCombo, I asked to the AM the top converting pre-landing and the top converting landing for this offer and I ran it but in the second campaign results decreased.

Now I will spy a bit some competitor in top Geo like US and UK as you mentioned and I try to rip the Landing and translate to Italian

Thanks Maynzie

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The landers and prelanders from those countries were already ripped by Adcombo and inserted into their system.
If you want to be competative.. spy and rip russian market.. it is the home of COD, and it its the most competative marked for COD
or actually all of these health/male offers which are illegal, but very hard to enforce due to setup of companies, involved in running them.

US uses legal* text but problematic billing practics (eg trials and upsells etc..), Russia or actually entire COD with Adcombo being the flagship darling of them atm,
uses illegal text but straight billing practices. Its a different animal. Or to put it in thainish (thai englihs):
no same-same, beware of c**k.

*at least on the landers

Italy and ME+Cod is dead.. there is no room for big profit margins and volume. Country was opened for cod 3 years ago,
and it ran with fabolous profits for close to 1 year.. for past 2 years.. its dead zone, only little pockets of profits remain.
Eg.. to put in perspective.. I ran IT ME from 2015 till mid 2016 with much worse landers and prelanders than you have.. and on RON,
Cpas were sub 10$ on payout of 30eur, 90% of creatives produced profit. Now its zombie land.
Speaking of adult traffic on brokers.

Casual dating is much better or even cams on soi/doi.. anything but ME, unless you have some direct advertiser with a nice fresh VSL
which is not primarily based on ME, but for example on that stuff.. some IT local guy ran.. some female ejaculation etc.. bald, buff guy,
he was running hard on traffic for around 4 months, but haven't seen him on placements for past 1.5 years also.

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Hi Johner911 thanks for your message.


Well, you basically destroyed my motivation ahahhahahh ...just joking.

Anyway is always good to read about other people's experience in the same niche/GEO; i will follow your advice and i will consider dating or i will jump to another GEO with ME offers, maybe Asia.

At the moment i'd like to learn the basics and experience without losing too much money, to be honest my goal would be 50 USD profit a day in Italy, not looking for huge profits because simply with my experience i can't afford now.

In case can be Asia a good GEO to move to?

Thanks

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Well, since you were profitable ... I'd push it hard to see what happens.

I'm not experienced with IT market for ME specifically, so can't comment on what johner911 posted ... but sounds like he definitely knows what he's talking about ... but still, if you can make profits there, it's worth it to dedicate some time to it.

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ME Asia.. specifically Vietnam was rocking it 1 year ago.. now its again saturated..as far as I know.
Frankly ME is kinda really hard atm.. and I would really advocate against it.. unless you get a hold of a freshly opened country for COD..
like.. opened 1 month ago.. No idea which country qualifies for that at the moment..

Since you already have some results.. dont' give it up on IT so continue optimizing..

Also as far as I know adcombo has option to send conversion lead via API ?, Id try playing wiht that..
and then double-send same data to competitive network -eg Leadbit. who has API also.

You could also include that form on your presellf itself.. as well as offer page,
so users can submit it there also.. a right sidebar with some misleading text eg..
Need a personal consultation ? Enter your data and we will get back to you
might to the trick... rest of the presell is standard with nice big juicy cta links

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Thank you guys,


i definitely want to test this campaign on the winning site/spot following your advices, up the budget and new landing.

Will keep you posted.

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Hi guys, i'm almost ready to go with this campaign.

I have 3 new fresh landing to add (ripped from T1 countries using Adplexity) , so in total 5 landing.

My plan is to split 2 similar offers with these 5 landing and a 100 daily budget for 1 week.

Does it make sense or is better to run less landing pages?

Thanks

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Are we still talking about the $23 payout offer? 5 LPs and 2 offers is not to much, but with a higher payout it's always a bit more expensive to properly test it... it will depend on how well it converts, but the budget should be fine.

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Hi Matuloo,

payout is 15$ for the first offer and 23$ for the second one.

Do i need to increase the number of landing pages?


Thanks

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Nope, the more you use, the more combinations you will have ... and if you want to give each of them a solid chance to convert, it should receive 2x offer payout worth in traffic ... so the more variations, the larger budget needed to test in the right way. 5 is good enough I would say.

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2x offer payout in daily traffic?




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Not daily

I'm sure Matej meant, total traffic for that combo.

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Yup, this is what I had in mind ... sorry for the confusion

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Got it thanks guys


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Hi guys I’m facing with a stupid problem but at the moment looks big for me LOL.

I have 5 landing with 2 offers; I’ve got all the landing from adplexity and I made some change on headline, text and pictures.

All the landing page contains the product pictures and many claims about it.

How can i make all the landing page “multi offer” friendly without loosing CTR?

Thanks




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You could approach this in 2 way ...

1. create clones of the LP and replace the photos with another product, then rotate these LPs and send clicks from each to the related product ... so basically creating separate funnels/paths within the same campaign.
2. create a multi product LP (place photos of multiple products on the same page), linking each product to a separate offer ... some trackers support multiple offers, some dont ... depends on the one you are using.

Any specific reason you want to do this for? It's often the best to stick to one product on a dedicated LP, you can pre-sell it better that way. There are obviously valid reasons for using multi-offer setup of course ... reviews of multiple products for example, just wondering what your motives are

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Thank you once again Matuloo, i will definitely duplicate the landing pages and link each one to a separate offer...much more easier.

The purpose is to find the best combo landing + offer...

I have 5 landings at the moment and 2 offers.

Let's assume i will cut one landing to have an equal number....4 landing pages then, if i duplicate each one to match all the offers i will have 8 combos.

This is not too much?


Thanks

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You can test 100 LPs if you want, there is no limit to this... the only limiting factor is to give each combination enough exposure, to be able to judge it's performance. So the more LPs you are running simultaneously the more time and $ it takes to split test them. And there is no reason to use even numbers, 5 is fine as is any other number.

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Thank you.

What’s the rule to setup the right budget based on combos?

2x Offer payout each combo?





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There is not just one right thing to do it, basically every successful affiliate has their way... but to have a "rules of thumb" to follow, the 2x offer payout has been established, so it's a safe starting position.

In many cases you will be able to act sooner ... some combos will be so bad, that there is no reason to go on with them. Sometimes you will see some combos to stand out fast, so you will know what to focus on ... you will see many situations over time. My favorite approach is to launch, wait 1-2 offer payout (unless something really stands out or sucks awfully) and then I start to cut the worst combos. So I give more time to the more promising combos, while cutting the less strong combos on the way.

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Thanks again! Amazing support as always.


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You're welcome

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