Hi - I haven't done a ton of app install campaigns on Facebook. I'm helping a company who is targeting women who visit beauty related salons. I don't know much about the company at all or their users yet.
I was wondering if you have any suggestions for ideas to get higher converting users. They currently do lookalike audiences based on their high value customers. I can do location based targeting and I know I can segment audiences by age.
Are there certain interests, FB pages, or other ways I should consider targeting users?
Do you think some interest stacking could help for this audience?
Please send me some suggestions or tips to create a successful FB campaign in this space.
Thanks!
Create a video - how to do a makeup at home or nails..smth like that. Run this video (engagement) for 50-100$. Then go to Audience —>Create custom audience —-> source “3 sec video”. Then you can use this Lookalike/custom audience based on ppl who liked this beauty shit
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