Results in Taboola are deteriorating (2)
Hi guys!
We are curious if someone has experience with the following and if someone has tips for us.
We have created over a 100 landingpages with stories in which we run ads. For all these landing pages we have set up separate campaigns for devices and countries in Taboola. Of course with multiple variations of creatives.
When we started a lot of these campaigns were scaling successfully. We started in June but what we experience now is that almost all new campaigns do nothing and do not get any impressions at all. This while the campaign settings, including the bid strategy (which we are now forced to raise), are the same as the previous successful campaigns.
The above results in the fact that we have to pay higher CPC’s for the same volume and we lose our margin.
Does anyone have experience to share or tips for us?
Seems if you’ve not got impressions, the cpm floor has raised. You’ll need to outbid the competition 
Sent from my iPhone using STM Forums mobile app
Home > Paid Traffic Sources > Native