I recently decided to return to my first love (in affiliate marketing) which is PPC.
What are the tools people use these days to create, manage and optimise campaigns?
- Wordstream?
- SpeedPPC?
What else are the MUST use tools these days?
I am using opteo.com for Adwords and LOVE IT
1. Isponiage (keyword +competitor structure)
2. adalysis (account optimisation and maintenance + optimisations)
3. The internal adwords reports with segments (Device, month, term,bid type, competitor share or overlaps and more)
4. Ubbersuggest (Keyword structure)
5. hrefs (keyword +competitor structure)
6. Amazon reviews (research the reviews to see the language and reflect that on ads or relevant search terms)
7. Word clouds (see what terms keep popping up to be used in ads)
The list can go on and on. At the end of the day these are just tools that can assist, however do your homework about what root problem the offer is looking to solve.
Happy hunting
Check out https://www.optmyzr.com/
I haven't tested it out yet, but I have heard its the best for managing and optimizing campaigns.
They are also a INC 5000 company.
-Austin
Search still has loads of fraud from bots and even competitors. We all know that it is pretty easy to click on a competitors ad, in some verticals like insurance an avg CPC can cost $50, causing some damage is really simple.
Anti click fraud tools such as ClickCease can really help in cleaning your ppc traffic by detecting and automatically blocking fraudulent IPs.