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Lookalike audience (LALA) - What LALA You Should Create Part 1 (6)

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NOTE: The most interesting tip at the end of the article

Right created LALA can bring you cheaper traffic, increase the quantity of leads. But what does it mean - ‘right created’? Let’s find out.

| LALA - the audience that looks the same we already have.

First of all we need to put pixel on a website. It allows to run different ads campaigns/offers/sites from one ads account. If you don’t know how to setup the pixel use one pixel for one site/offer...just kidding, I’m gonna tell you how to do it in this article.


Lookalike Audience (LALA)

First of all we need to find the audience similar to the ones who already made some ‘sales’ from our site. Fb needs at least 100 results/conversions to create it. But, of course, more data fb gets - better quality audience you get.

To create LALA you need to open Business Manager menu → Audience → Create Audience → Lookalike Audience

Source: select the previously created audience of people who have left the request on our site.
Location: select the country or the city if possible
Size: choose 1% - it will be the max similar audience for those who made conversions.

It can be useful for those who has a pixel on the website.

But maybe you don’t have such data, but you might have clients phone numbers. In case if you have at least 50 numbers, you can use them to find similar user using Fb. But let’s speak about using your data in other articles.

More often I’m using only 1% LALA. If you use 1%, 2% and 5% lookalike, you need to exclude 1% audience in ‘2% audience ads campaign’.

Second LALA, audience based on those who just visited the site, not buyers. The bigger size of the main audience - the better lookalike. We do have more visitors than buyers. That is why this type of LALA can perform even better.

Third LALA, based on those who were engaged with fb business page. To tell the truth this audience bring not so many leads, but still it can be useful as well to sell some shit.

Fourth LALA, created with those who’s running Instagram profile with a lot of subscribers. This is the only way to find the lookalike audience in Instagram.

Fifth LALA, created with 3-sec viewed videos. You definitely need to try this LALA. I have only good results with it - best CPC.

In case if I don’t know my targeted audience, or I used all my audiences, I’m setting up ads for video viewing. After that I’m creating lookalike for those who saw video minimum for 3 seconds. You should try it. First I spent $50-100 for running this video ads, but then I got leads for $0,50 - $1.


I will provide some update later for this topic

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The last tip of using videos to create lookalike audience is nice. Thanks!



LeadCloak

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We've had mixed results with LLA, but will try this for sure seems clever and would keep the ROI fresh then burning through similar LLA all the time. Nice post again man!

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If you run BH a LLA could have the opposite affect as your LLA has eventually fallen for the 'scam' before.

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BH or WH, overlap always exists but using quality LLA' s on a big audience shouldn't effect performance at all. FB searching for similar profiles, nobody can tell you they already seen the "scam" ofcourse.
The overlap is really relevant if you launch new ads within same ad sets.

You got some proven results? On for which vertical? Make sure to refresh angles often too to avoid overlap.

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Omg, what a bs lol. It works in another way. It not a list of 1000 contact and showing them same ads again and again. Do you think fb is a supreme mind and it can track it? Common’. Hope you didn’t tell it to anybody

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