Facebook Auction - How to bid beat Facebook Ads
You’re reading the blog of cassshy - fb/adwords mediabuyer. I know how to deal with bans, running/scaling fb/adwords traffic. Ping me in telegram: @cassshy if needed some help.
I think everybody is interested in how to deal with fb ads auction. Here’s the previous article - Part 1, and I wanted to add some practical advice about how to transfer to manual bid.
To tell the truth I’m not a big fan of using manual bid. Not because I don’t know how to use it, I just realized, there’s a limit of leads you can get using some specific targeting.
I have noticed same mistake among affiliates: ‘Ok, I have a campaign with autobid, I am getting leads for $2. I got 50 leads. Ok, I’ll try to use manual bid, set the budget as 3k…’ As a result he got either no traffic at all or expensive leads. - ‘hate this manual bid - this is bs, I’d rather use autobid’.
In this case you should consider the advertising pace. We talked about that in Part 1. If you get 50 leads for $2 each - you have to set the daily budget $100 with manual bid, or increase your bid and the budget for 30-40%. To save the pace and get same price leads.
Some cases:
If you’re using manual bid, you need:
- monitor your CTR and Relevance Score;
- if the CTR/RS goes down - increase the bid to compensate the drawdown and stay in auction
- when the CTR/RS will be increased - you can decrease the bid and get cheaper leads.
You must monitor your Relevance Score - it influence directly on your ads ranking in auction. If you are using manual bid you have to focus on your ads campaigns quality. As a result you can get either more leads or cheaper leads.
Hope, you enjoyed the materials - subscribe for more articles. If you need some help - ping me in Telegram - @cassshy