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Quality Issues On Content.AD (2)

09-23-2018 01:25 AM #1 symba3 (AMC Alumnus)
Quality Issues On Content.AD

Hey,

Anyone else getting quality issues on content.ad ? Feedback from advertiser has not been good. I've been booted off multiple nutra offers for low retention rate or high decline rate. This is in US geo.

Is outbrain and taboola the only quality sources out there left? Seems RevC and Content.Ad both lost alot of top quality placements, and the traffic they are sending now is meh.

09-23-2018 08:25 PM #2 matuloo (Legendary Moderator)

Quote Originally Posted by symba3 View Post
Hey,

Anyone else getting quality issues on content.ad ? Feedback from advertiser has not been good. I've been booted off multiple nutra offers for low retention rate or high decline rate. This is in US geo.

Is outbrain and taboola the only quality sources out there left? Seems RevC and Content.Ad both lost alot of top quality placements, and the traffic they are sending now is meh.
Are you having problems just on content.ad or on other sources too? Have you made some significant changes to your funnel recently, and is it a funnel that used to work in the past? Quite often, I run into quality problems after sudden changes in the flow, it's not always connected to the source. I'm not running anything on content.ad now, so can't comment on their quality, but I did run into quality problems recently too... and turned out it was a big change in the funnel that I did, that caused the problems ... so just something to consider.

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