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Native Campaign Guide Tips (6)

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HI Everyone,

Currently running a campaign on native and looking for some tips, please.

• The offer is a tier 1 offer, not the US.
• Pays on Lead submit and the payout is approx $20.
• Traffic source is taboola
• Campaign has been running just over 2 weeks.

here are the overall stats



as you can see, overall at around 40% ROI, the different lines are for
Desktop RON
Mobile RON
Desktop 3rd Party audience overlay
Mobile 3rd party audience overlay.

Currently testing around 4 images and 4 headlines , with 2 landing pages.
So far refreshed the copy/creative once.

I am using Smart bid, but site level manual bid adjustments as necessary, i.e. if a site is delivering conversions, I am manually increasing the bid.

I am cutting out:

• Any site that has 20K impressions and no conversions.
• Any site that has unusually high CTR (with 300 impressions)

Looking for any pointers really (happy to provide more information). Is this a case of ploughing through an optimizing as I go. Should I spend more, is there potential here. etc.... At what point do I stop. There are specific placements in the green, and there are specific ads in the green, but when do you shift from RON to placement specific.

Taboola does not seem to have a whitelist/blacklist feature.

Again, looking to try and learn and make things better, and happy to share more info to get the learnings.

Thanks in advance.

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You are getting conversions on a regular basis, so the campaign/offer has potential for sure ... I would say you didnt test enough variations at all ... just one copy variation, a bunch of ads and headlines ... if you analyze the campaign more deeply, do you see some ads perform better than others? How about combinations of ads/images/landers ... doesnt something stand out or is it all pretty much on the same level? The best would be, if there are some combinations that outperform others or some that are clearly falling behind ... that would indicate that some funnels are better and it should be to increase performance with the right creatives/LPs.

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THanks Matuloo, sorry I was not clear at all in the descriptions.

5 headlines
5 images
there were also 5 landing pages.

Yes have been cutting out the worst performers as well as keeping the best performing combinations. So yes there are somethings that stand out, as well as placements that are standing out as well.

What do you find the best way to optimize taboola is, being that there are not whitelist/blacklist options so to speak.

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To be honest, I am not familiar with taboola, but I find it strange that they don't have any blacklisting options ... pretty much any source that I tried had the options to pause/block sites/widgets that did not perform ... are you sure there is nothing like that in taboola? There must be some category targeting at least, or isnt it?

Basically, whatever source you are using, you can only use the options they offer ... so if there isn't a way to block the non performers, the only option you are left with would be to work on your creatives ... headlines, images, landers and the offers.

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thanks, so I didscovered that there is it is just super annoying.
You can block the placements in the campaign itself, and you can build some kind of a blacklist with the help of an account manager.
To build a whitelist you also need an account manager to do this for you.

pretty old skool consider they flout such new fangled options.

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Native networks definitely lack some functions, most of them at least. But having to disable placements in particular campaigns is quite common, not that many sources have shared black/whitelists, though it would be quite helpful.

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