Advice Required in Pushing My Campaign to Green (5)
Hi Guys!
So I have been running this offer in DE Sweeps.
I downloaded Amy's kill or whitelist spreadsheet and the data is still keep running. I also understood about the general rule of thumb which is to kill placements once it spends 1x or 2x the payout of $2.45 USD.
Based on the data I have gathered, am I still not spending enough to kill certain placements?
Today stats
Spent: $35.34
Conversions: 8
ROI: -35.25%
Whole campaign stats
(set to last 7 days, I did stop for a couple of days.. Was not consistent 
)
Spent: $66.47
Conversions: 11
ROI: -52.68%
Along the way I did kill some placements which has >350 visits and 0 clicks, but I eventually removed them today to gather more data.
More specifically, based on whole campaign stats, should I stop zone 2784177 , 2542574 , 2784167?
I ran Caurmen's bot test, but unfortunately it wasn't set up correctly.. I am using BeMob.
PS: I did run this offer on another traffic source, out of $15 USD, I got 0 conversions.
Hey there!
For sweeps, you generally need more aggressive landers and should expect higher CTRs than what you're getting. Can you share the landers you're using here?
Also, check out caurmen's thread on when to cut: LINK
In your case, since your CTRs are low, have a look at the "Saving More Money: Minimum CTR" section and figure out the minimum profitable CTR to see what you should at least be aiming for.
I think Amy's thread (LINK) may also come in handy, which links to a tool which calculates it all for you.
Hope this helps as a starting point!
I've been going through this lately at two very well known traffic sources. Propeller ads being one. Im not getting enough traffic to be honest. I'm thinking that could be it? It has happened twice on 2 geos i tested. I literally was bidding the highest and still the traffic trickled in with either a few conversions or none.
Sent from my LGMS210 using STM Forums mobile app
Somehow missed your thread - sorry for the late reply!
I wouldn't recommend using that kill-whitelist calculator for cutting placements for pop camps.
That calculator is so accurate that it would be OVERKILL. The price you pay for the accuracy is you'll need to gather lots of data, which will cost you.
With pop camps, which typically don't stay profitable for very long, SPEED is essential.
Another big consideration is the LARGE numbers of placements that are typically involved - COST will be high if you spend so much on each placement that you'd only cut one when you're SURE it will be unprofitable. This is what the kill-whitelist calculator will do for you, but you really don't want or need that degree of accuracy.
2 main things to keep in mind when it comes to cutting placements for pop camps:
1)Pay more attention to the bigger placements, and make campaign optimization decisions based on them. Don't have the kind of wishful thinking like "if I keep running traffic, maybe enough of the tiny placements will turn out to be profitable". You'd lose your shirt before that will happen.
2)Don't use stats tools or wait for statistical significance. For smaller geos where every bit of traffic will matter, run at most 2x-4x payout's worth of traffic to each placement before cutting it if it doesn't convert. The bigger the geo, the more traffic available, the more the number of placements, the faster the spend...the stricter you should set this rule of thumb. For big geos, you may even want to cut a placement when it doesn't convert after 1x payout, or even 0.5x payout - this would be a good way to quickly limit your losses to start generating profits as early as possible. (Once you're profitable, you can always re-introduce some of the blacklisted placements for a retest - and doing this in batches will not break the bank.)
Hope that helps!
Amy
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