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Facebook tracking and languages of adsets (7)

09-19-2018 08:15 PM #1 hadomi (Member)
Facebook tracking and languages of adsets

Hello,
i want to test out facebook ads for Pin/Sweep/BH things.

So i have read two things which i want to clear before i start out.

1) Some people say that it is difficult to use Voluum or other tracking software for BH niches. Facebook will ban you fast when you use it. Is this right? Cause i have read that in some follow alongs people use Voluum to track it but in other threads it is better to focus only on getting low CPC costs.

2) When targetting for example Nordic countries or maybe GR does it make sense to use ads and landers in english language? When i have to speak for my country i think the CTR is not much that good with english texts? What do you think?

Thank you for your help

09-19-2018 08:21 PM #2 johner911 (Member)

2) Don't use english language.. unless you are selling a really high incentive product..such as:
cocaine or weapons.. at a discount price.. The conversion rate will be too low.

09-20-2018 09:20 AM #3 stickupkid (Senior Moderator)

1) Don't put your Voluum tracking link (or others) in the Ad Manager directly no. Make sure no redirects, just a static domain with a lander on it. But you can use Voluum for sure to track stuff!
2) Always use local language, and/or give people a chance to choose between 2 languages (or at least have an option to switch). For example CY both greek/english will do, I didn't saw much difference in results when tested.

09-25-2018 12:15 AM #4 mongo89 (Member)

Originally Posted by stickupkid

1) Don't put your Voluum tracking link (or others) in the Ad Manager directly no. Make sure no redirects, just a static domain with a lander on it. But you can use Voluum for sure to track stuff

Hello, how would you still track with Voluum without using the campaign url directly at the ads manager? Do u put the url somewhere in the lander?

Thanks in advance.

09-25-2018 01:54 AM #5 jordans (Member)

Originally Posted by mongo89

Hello, how would you still track with Voluum without using the campaign url directly at the ads manager? Do u put the url somewhere in the lander?

Thanks in advance.

Think this is what you're looking for https://doc.Voluum.com/en/direct_tracking_pixel.html

09-25-2018 01:43 PM #6 bumbarda (Member)

Originally Posted by hadomi

Hello,
So i have read two things which i want to clear before i start out.

1) Some people say that it is difficult to use Voluum or other tracking software for BH niches. Facebook will ban you fast when you use it. Is this right? Cause i have read that in some follow alongs people use Voluum to track it but in other threads it is better to focus only on getting low CPC costs.

2) When targetting for example Nordic countries or maybe GR does it make sense to use ads and landers in english language? When i have to speak for my country i think the CTR is not much that good with english texts? What do you think?

Thank you for your help

1. Don't use redirects at all no matter what are you running. Facebook, as long as many other platforms, has some kind of an allergy for redirects. Use a relevant safe page and show your BH content on the same URL.

2. It all depends on your offer, AD CTR and EPV. But, in general, local language will give you higher CTRs, better relevance score and obviously better conversion rates.

Good luck with your campaigns!

09-26-2018 04:50 AM #7 mongo89 (Member)

Originally Posted by jordans

Think this is what you're looking for https://doc.Voluum.com/en/direct_tracking_pixel.html

Thanks alot! That really helped me on figuring out what to do next.

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