Hey everyone, I have another thread opened up which talked about IP warming and I've since tried 2 servers with my own domain and e-mails are going through well for the first days. I'm using scraped e-mails from various FB groups related to people interested in biz-opp and sending them related offers.
Most of them hit inbox for @gmail.com easily on the first few days but I'd like to know some variables that someone else could suggest. I'm using glockapps, as well, to check for mails reaching various e-mail providers.
I'm using mailwizz and putting an unsubscribe button to every e-mail, I've been told even 2 unsubscribe buttons (one at the top and one at the bottom is something that helps). Also the content, of course. I managed to get a lead from sending a few thousand e-mails for ~300$ so the only thing now are the variables that might make the server last longer for cold e-mailing.
I know that user behavior, content of the e-mails, 200-250 e-mails per hour and increase that every day by a factor of 2 after the ip has been warmed up is a good start just for others to know. And would appreciate any other type of help
Not an email expert myself, but will give this a bump.
Suggestions anyone?
Amy
Are you using an MTA or directly sending with MW?
How many IP in your rotation?
Is spf/dkim/dmarc configured?
Is IP rdns and forward A records matching (aka Full circle)?
Gmail and Hotmail have the toughest IP/domain rep system.
So generally, first few day(s) with most providers would be deliverable but eventually less.
When warming for cold mails on internal infrastructure, start with 1k-2k per IP per day.
That would turn out to about 100-200+ per ISP / day. This is assuming your data
is mixed naturally (Big4: gmail, hotmail, aol, yahoo, misc broadband and GI).
Your factor of 2 is correct. However, best to apply per day rather than per hour, specially during warm ups.
Warming up can vary from 2weeks to 2months depending on data quality and engagement
(opens, trashed, moved to folder, archived, clicked).
To increase your engagement, personalize it in the most creative way you can.
Put yourself in their shoes as to what approach would less likely to lead to "this is spam".
Its no different than contacting webmasters or site placements that others do.
That always works on cold mailings.
IMHO, try to build list also via optin from ads. You can always export those data and plug into MW
and use ESP API (sendgrid, mailgun,elastic,etc...). Less efforts on delivery and more time on marketing ;-)
My2C
*applause* @ russomar
Amy