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How many campaigns are you running? (25)

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By campaigns, I mean a "unique URL" in your tracker.

Right now I'm running 14 campaigns and that's across 5 offers in 6 geos.

Just curious to how many campaigns people are running at once.

Also what's the difference between a $100/day affiliate vs $1000/day affiliate?

Is it really as simple as just running more campaigns?

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I see scaling basically as this;

1) you launch/copy similar/same campaigns on more geo's, traffic sources so this way you scale horizontally, BUT
2) you can also optimize 1-3 campaigns to the fullest (so get the lowest CPC possible, highest CTR and best offer CR) so your margin is very healthy, this way scaling (- > higher cpc's, lower cr) won't hurt your ROI that much since you had some room because of optimising.

Since I am quite "tense" when it comes to running multiple campaigns (I just lose focus and overview) I am more of a method 2 kinda mediabuyer. I prefer to bite myself in one funnel and optimize is to the max.

But lots of people are like an octopus and can do so many stuff at once, where you might lose some margin because you are not into the full funnell as I am, but since you launch so many stuff you have the same revenue at the end probably.

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Thanks stickupkid

Yeah Im guess Im trying to figure out which way to scale, option 1 or option 2. I can see the pros/cons of both.

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Interesting debate guys!

In my case, for pops camps, I was scaling one offer to multiple sources. Maximum I had 18 active campaigns for one particular offer.

I guess this also depends on the vertical. For pops, when you're the top bidder on TS you will increase profit only if you scale to other traffic sources. Of course, you can optimize the funnel, but because short time span of the offers, it's better and more cost-efficient to just copy-paste camp to other networks.

Although, I believe this is not the case for native/facebook/google. Funnel there is much more important and also offers are more long-lasting.

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Although the thread is in the adult section I will reply from my Pops perspective.

I have more than 800 campaigns in my tracker only from the last 1 1/2 years

Depends, in testing stage there are several campaigns but once I have a good campaign I concentrate on it and try to get most from it.
Apart from that I mostly still continue testing other campaigns.

The difference is either the number of campaigns they run or the volume they run.
Often it doesn´t make a big difference from the amount of work if you run a high profit or low profit campaign, the steps for testing, optimizing and scaling are the same so if you want to make big money you try to run that stuff that makes more money with less campaigns.

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Do both options together. I see success as a mixture of both not just either or.

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The difference between
" a $100/day affiliate vs $1000/day affiliate?"

100/day affiliate got to 100 usd once.. and now he is spending like he is making 3k each month
1000/day affiliate got to 1000 usd once.. and now he is spending like he is making 30k each month

Affiliates despite being skilled in technical analytics and to some extent creative espionage and theft,
have really skewed financial analytic skills.

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I have 100s of campaigns in my tracker too, about 100 is active at the moment and receiving traffic.

I scale as I see fit and as the situation allows ... naturally, I'd prefer 2 or 3 very large campaigns, but that's rarely possible. Usually I have 5-10 bigger ones and plenty of small ones. That's across multiple sources and GEOs.

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Thanks for the responses guys.

Do you think "scaling" in 2018 is much different than say it was a few years ago?

For example whenever I read these guides (most from before 2015 etc) they say get something profitable and then just try to scale to as many sources as possible etc (obvious right?).

However I feel like before ROIs of 50%+ was much more common, which made this a lot easier.

These days with ROIs being lower, CVRs being lower, and traffic prices/competition increasing, overall ROIs tend to be lower which makes scaling more difficult?

So is scaling these days just picking up pockets of profit where you can?

For example I'm running a US campaign right now at about 20% ROI, but I'm having a hard time scaling due to pricing etc. I also don't really know how much more I can improve my funnel as I'm converting already at a pretty high rate and on a bumped payout.

I don't see for example being able to spend more than $1k/day on a single spot at a reasonable ROI really possible these days. Assuming with reasonable lead quality as well.

Or maybe I'm wrong, but I don't see competition (especially in larger geos) allowing for this.

Like I'm not going to be able to spend $2k/day on Pornhub or something and still be able to profit etc.

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It definitely got harder, the increased competition can't possibly make it easier But to be honest, the ROIs I'm getting are still quite similar for the past few years, the campaigns just seem to die faster ... I guess people are getting more and more banner blind, which makes the creatives burn out faster. The LPs are also virtually the same for the past few years, we would need some innovation in the sector, but the ripping problem makes people refuse to invest to much into new stuff.

The important part is that dating still works, so there are still ways to make money with it and I believe its gonna be around for a very long time in some form, it just takes significant effort to reach solid profits.

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Thanks Matuloo

I don't doubt dating works and there's money to be made, I'm just trying to figure out the best way forward in how I attack my campaigns.

I'm trying to figure out if it's best to try to focus on a few large ones, or a lot of small-medium sized ones.

As well as try to figure out what campaign management strategy will yield the best results.

I think this is kind of where I'm stuck at the moment

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I think it all comes to down what suit you better, generally speaking it is easier for me to keep a bigger batch of smaller campaigns alive, compared to just a few large ones. Whenever I target one of the biggest spots and become one of the top bidders ... everyone just rips my funnel and fucks up the bids on it, so it's very hard to keep the spot for a longer time... unless I have the best payouts around, which happens from time to time too. But most of the time, it's bigger amount of smaller campaigns for me.

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I'm thinking I might go the smaller campaign route as well.

I have some profitable campaigns running on some big spots in big geos, but I don't really see how I can squeeze anything more out of it.

I know as soon as I raise my bid, everyone else will raise their bids, and then my profits are gone lol

So I'm leaning more towards a strategy of just picking up smaller profits across a wider range of campaigns.

I also think it's good because you're more diversified, but it's also a pain because you're obviously managing more campaigns/creatives.

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I have around 1600+ active campaigns in the tracker, but that's not interesting as I just keep old campaigns there.

Currently I have 32 campaigns, that spent more than $5 in the last 7 days.

In general it can be matter of running more geos, verticals and offers, but also a matter of finding a killer offer in 1 geo.

Both ways can work, but I feel lately it's more about spreading out to be able to scrape those numbers.

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I am running 26 campaigns across 3 Traffic sources.

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Is it possible for one person to manage 100's of campaigns at the same time.

I am just 6 months old into the system but unable to manage even 6-7 campaigns properly . Not sure what should be the strategy to manage multiple campaign

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I don't know about 100s, but you'll start to be able to manage more once you get "profitable" as things will be running more or less on autopilot.

It's tough to manage multiple campaigns when many are doing poorly and you're constantly tweaking campaigns, but it should get easier once you become a profitable more experienced affiliate.

At least this has been my experience.

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Thanks Jabong,

This thread is an eye opener for me. At least I have got some idea on number of campaigns

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Yup, this is it exactly ... the more campaigns you have that are stable and not requiring frequent tweaks, the more you will be able to run in total.

Plus the experience, you will simply learn what to do and when ... so less thinking, more automatic touches that you don't need to figure out anymore.

It's still impossible to handle more than a certain amount, but that number should be way higher than 6 or 10 campaigns.

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Yup, this is it exactly ... the more campaigns you have that are stable and not requiring frequent tweaks, the more you will be able to run in total.

Plus the experience, you will simply learn what to do and when ... so less thinking, more automatic touches that you don't need to figure out anymore.

It's still impossible to handle more than a certain amount, but that number should be way higher than 6 or 10 campaigns.

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Thousands....

The answer to your next question is:

You need systems of automation or half-automation in place. I know intermiddiate PHP and Linux, enough for me to create scripts which automatically run every 24hrs and calculate my max CPAs on the offers that I am running per traffic source, per placement, per campaign ID.... and create reports from that data (I am doing PPS only). So every day I have fresh reports. This is all done through API that you network may or may not have.... (I Work as media buyer for direct advertiser, and we have API access to stats.).

Also, you need to treat this as business and you need more than 1 monitor

Still, it's not fully automatic, you have to use your brain

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Keeping in mind this is posted in the adult section when I was running this a few years ago it was mostly focused on scaling horizontally as Stickupkid explained, mostly focused on niche angles then broader volume targets (was similar with POF too), hence limited by volume you would have to scale it out across multiple geos in order to scale up the figures. It was quite a bit of work to manage it all, but the ROI was higher where as these days with Facebook we focus on the 1-2 big campaigns on broad audiences on volume.

https://stmforum.com/forum/showthrea...rate-on-VOLUME

^ This was a super good thread at the time, and still completely relevant to today and the rollercoaster of early stats for newcomers is quite hard to deal with but the 'more' consistent data with volume is easier for us to deal with.

I personally believe it is that simple on paper, increasing your campaigns budgets with reliable metrics you will make more money. You can do that by going into big depth audiences and increasing budgets or mimicking campaigns to similar audiences. But in reality the parts in between is where it gets harder.

- Offers/caps/quality
- Competition/banner burnout
- Too much going on at once with no clear plan
- Day of the week/fluctuations
- Shiny object syndrome (HEY! this is working you should try this! instead of just focusing on what you have working and making it even better)

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What an excellent discussion on scaling! This is going straight into this week's newsletter! Thanks everyone!



Amy

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in my opinion i look at the number of the campaigns running in two ways:

1- if you are a solo affiliate, at this stage running so many campaigns at once will end up being confused and not being able to control them and that's leads to turning winning campaigns to losing one's . as a one man army i was able to manage up to 15 campaigns at once running, at different traffic sources with multiple verticals and was doing around 5 profitable only and the other's is making revenue and being optimized.

2-Now as i have a team, i'm running a minimum of 50 campaigns at once, knowing that i have 3-5 large campaigns (+$500 daily revenue) and the other's is some profitable and some is just focusing on specific GEO/VERTICAL combination to optimize it and make it in green.

So basically if you want to know how many maximum campaigns you want to run to hit that $1000/day you can do it with 3 very large campaigns in big geos and good payout where there is a room to scale, or you can run up to 20,30 campaigns with low revenue and combine them to the $1000/day.

just an advise , don't run too much campaigns with so many verticals and networks alone now, you will get to a point where you can't control them and lose some of them.
be organised and get things bigger slowly while building a team when you start to see good consistent profit daily

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great question and great answer. thanks everyone in stm

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