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MGID Tips? (10)

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I have been running adult native for the past months and I have decided to jump into Mainstream native.

After doing a bit of research I decided to go with MGID but prior to running campaigns I want to read a bit into their platform.

Can anyone point me in the direction of articles, posts, guides with tips and tricks about MGID?

Thanks.

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There is not much materials on native networks, mostly it's about building a relationship with your AM and getting insights from him.

But maybe try to post/ask more specific questions here and I believe there will be a higher chance to get answers

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Thanks,

I was just after some general information on best practices when setting up campaigns and things to keep in mind when using the platform.

On another note.. I just realised that I also have an approved Revcontent account. Their interface looks a lot better then the MGID interface.. Not sure if their traffic quality is any better?

Which platform do the more experience native buyers suggest to start with, MGID or Revc?

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Traffic quality can depend.

Lot of people may tell you go with RevC and stay away from MGID, but you should do your own tests.

I do not run native these days, but when I did my experience was rather like this:

RevContent -> good for US/CA and totally sucked for Asia
MGID -> good for Asia, not as good in US

So it depends what and where you plan to run.

As rule of thumb -> if you have chance, take a look into Adplexity Native, that tool is awesome and you will see what works where.

But I hope some more experienced native guys will chime in and give their answers

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I've spent 6 figures on both traffic sources over the past year and currently i have a higher preference towards rev-content, even tough I did have some really good campaigns on mgid, including a campaign that ran profitably for over 6 months.

In a nutshell, i would say that mgid is a bit easier to work with mostly because you can bid per widget and has much more predictable traffic volume. However the traffic quality is lower (i've had a lot more quality issues with advertisers running on mgid) and inventory is lower, limiting your scaling potential.

revcontent has better quality/scaling potential, but also has a ton of really bad widgets that will never convert and can pop out of nowhere in your campaign and suck your budget dry in minutes (However on the flip side you can create WL camps)

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Thanks a lot @daanja for sharing your experience!

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Thanks for your insights!

I have been doing quite a bit of spying and noticed that MGID ads seem to be on a lot of lower quality sites (Cartoons, Manga, Streaming) and their widget placements seem to be all over the place such as small widgets or widgets which are showing just for 50% and stuff.

So for someone starting out, would you recommend Revcontent over MGID to get started with?

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Another thing worth considering when choosing the traffic source you are looking to start with, are the offers you have access to.

I think this is very important since some offers require some aggressive creatives+landers to make them work and not all networks work on the same compliance standards.
For instance, some creative/lander/offer combinations that can get approved on MGID cannot get approved on RevContent.

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There are some pros and cons to working with MGID. I've been focusing a lot of my attention on them over the last couple of months. Here has been my experience:

Pros:

* Very affiliate friendly. Unless you are using fake celebrity endorsements, or such things, you won't have a need for cloaking.

* A lot of international traffic.

* Lower CPC costs

* High volume push traffic in addition to native

* Can bid a different price for each geo

* Really good targeting options

If you deposit more than $500, they give you a rep. This rep is great for finding out what offers and geos are working well right now on their network. They can also do all of the campaign creation and optimization for you for free. You give them your tracker link, CPA goal, set up the tracker to postback the conversions to them, and they will create the campaign, ads, and optimize the campaign for you.

I'm still testing out this service, and have not yet decided if it is better than doing it manually. Definitely make it easier to run multiple campaigns at once, and I've noticed that campaigns get approved faster and with less headaches, but I am not sure if their creative design team can do as good a job as an experienced marketer and I am still making heads and tails as to their optimization algorithm.

The great thing though is if you have an issue with your campaign and you have your own account rep, you will get a response back through Skype very fast (just remember that they are based in Ukraine, so time zone issues may arise if you are in the USA)

If you do use their done-for-you service, keep in mind that their goal is to spend your money. That's how they make their money. Your job is to make sure they spend your money profitably.

Cons:

* Less USA volume than other networks

* The quality of the traffic does not seem to be as high as with other networks (don't quote me on this though, I have limited experience with other networks.)

* If you want to run a white-list campaign, you need to provide your rep with a list of widgets - you cannot do it through the dashboard.

Hope this helps,

George

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Your spying pretty much summed it up - most of their inventory comes from low quality publishers, at least from my experience, which also explains higher complaints from advertisers.

Which is better for someone starting out? It's a difficult question which depends a lot on what you're looking for, and it's hard to say without knowing the scale of your operation, your goals and what type of offers you are interested in running, type of camps(RON or WL)..

Based on my experience, so take it with a grain of salt (i've tested only limited verticals/countries on both)

mgid - decent value, decent scalability on lower budgets and lower risk
revcontent - great (potentially) value, huge scalability on huge budgets and higher risks


Also to address other comments:

@platinum hit a good point, you can get away with more aggressive flows on mgid unless you cloak on revcontent, but in my opinion neither TS is worth cloaking on.
Also, Platinum can set you up with automation tools which i think are vital for long term success on native

@georgeyoussef hit good points as well; you can bid per widget/country under a single campaign on mgid, targeting options are slightly better than rev, but potential quality is lower and Wl camps are a pain in the ass to manage

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