Tracker Stats (2)
Hi guys!
I have a few questions on a recent campaign I ran.
The data collected is not much yet but would like to understand further.
1) Little clicks
So basically above screenshot shows that there is not much clicks at all. I ripped a popular lander off from Adplexity and did minor modification (mostly cleaning up) to the LP. I was pretty sure I would be getting more clicks than this. Is this highly due to bots?
2) Too many clicks
In contrast to highlighted screenshot above where there are too many clicks (some even higher clicks than views? what's going on?). Is this highly due to bots?
Again, not much data has been gathered I understand. I only spent like $13 USD on this campaign and had 3 conversions. But would like to have a deeper understanding of how to read such data.
Thank you in advance!
You have very little data, as you say.
But I'd say it's pretty save to disable the targets with >300 views and <1% CTR in your campaign (you should add a CTR % row in your tracker btw). Those might be bots thand don't figure out how to click on your link...
I wouldn't bother with the high CTR targets at the moment, you just don't have enough data.
Once you have 10 conversions or so, look for a correlation between CTR and CVR.
If you have conversions for targets with very low or very high CTR, then you must be extra careful when trying to disable low/high CTR targets. Or you have to disable them based on cost/conversion.
Home > Technical & Creative Skills > Tracking Campaigns