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Dating campaign tips on Trafficjunky (23)

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Hi guys, I'm looking for advice from you about a new campaign i want to start on trafficjunky.

- Traffic source: Trafficjunky
- Geo: Italy
- Offer: Dating - SOI - € 2 Payout
- Device: Mobile
- Site: Pornhub or Redtube
- AD Spot: Header or Footer 305x99 (I will choose the one with the least competition and the lowest bid, ok?)% Of traffic to buy, to get good data between 90% or 20% for example what changes? Or the important thing is to have the campaign active 24/7 7 days a week?
- Tracker: Adsbridge
- Spy tool: adplexity adult
- Daily Budget: 200 €


Strategy: I want to work on one spot and master it. Make an offer between the 1st and 5th position and see the performances.
- 3/4 split-test offers (how do you suggest splitting them in my tracker?)

- Banners: 5 banners (in rotation, once you find the best one, work on the one to improve it again, or what do you recommend?)

- Landing page: 2 landing pages torn from the spy tool, then the winner with the best CR, will be modified and improved from time to time by changing titles, photos, etc.

Example:

#First phase) 2 landing taken online by spy tool (X and Y)
#Second Phase) X is better, to be taken and modified
#Third Phase) A / B Test between X and X_Modified

Can you give me advice on BID, BANNER, LANDING PAGE, how should I behave with split tests? I want to split and always improve.

As for the campaign, start with a single € 200 campaign without separating the operating system and carrier?

Example:

- 1 Operating Systems campaign (wifi + carriers) € 200 budget (and after a few days I start optimizing and separating everything)

- 1 Android campaign (wifi + carriers) € 100 budget
- 1 Ios campaign (wifi + carriers) € 100 budget

Or:

- 1 Android campaign (wifi) 50 €
- 1 Android campaign (carriers) € 50
- 1 Ios campaign (wifi) € 50
- 1 ios campaign (carriers) € 50

How do you advise me to start with the campaign?

Other tips are welcome. Thank you very much and sorry for my english!

... I will write my progress with the campaign!

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Trafficjuny? Too expensive and competitive. Will be really hard. (Sorry, don’t have anything useful for now, but all the best!)


Sent from my iPhone using STM Forums mobile app

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Why do you say that? Do you have enough experience buying media on traffic junky? in which geo?

your answer is not helpful...

it's a competitive traffic source that i already know, traffic junky I've already used it in the past, I did not have much experience but i had already achieved good results.

Among other things, matuloo recommends trafficjunky for beginners.

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It’s because in my experience whenever I have made it profitable, it is extremely hard to continue being profitable there. The source is just too competitive. All the best to your campaigns!


Sent from my iPhone using STM Forums mobile app

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Hi Ardito,

I am getting feeling that you will make it.

One advice from my side: Banner burn out is very fast so you need to test new banners on regular intervals.

All the best!


-Rajiv

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Hello ardite, so let's take a look at what you posted and give you some info :

Do not start at the top position, aim for #3 or so, given that you can get enough volume that way ... you will see based on the current bidding situation.

Split test offers evenly ... so same weight to all of them. IT offers are usually paying low, so give it $30 or so, to see if the funnels you have, would convert at all or not ... there is no point in spending $200 when the numbers look like -80%. If you see decent conversion rates, keep on testing until you are able to tell what offer (or 2) are the best.

5 is a good starting number. And yes, try to find the best layout/adcopy and then try to improve it.

2 is ok to start with, if none of them seem to work well enough, test more. Once you find a winner, try to improve it again.

Choose a bid level and stick to it, the main goal is to get steady volume so adjust bid to achieve it. 5 banners and 2 LPs are ok, start with that. Spend the initial $30 or so, to see if the current funnels are viable at all or not. If conversions look decent, try to find winners. Cut the worst performers one by one, to find out what's the best this funnel can do ... then use it as a benchmark and start introducing new creatives ... do not add 5 new LPs and 10 more banners straight away, try to keep the changes to a reasonable minimum, otherwise you won't be able to tell what change helped.

You can't really target by carrier in TJ, so you won't be able to separate this.

TJ is competitive for sure, but so are all the other sources ... there is one great thing about TJ, all the sites are legit so you don't have to worry about bots, and their traffic is proven to work for dating. From my experience, it's quite easy to get to the breakeven level on TJ and that's what matters the most at this stage.

All the best with your campaigns,
Matej.

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Thank you Matej!

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Got any initial results yet?

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No, i'm editing the banner and landing page i got with the spy tool


I keep you updated, thanks

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These are 2 variations of 2 offers. I also have another landing to test for each offer, because the AM gave me 3 landing for 2 different offers.

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Ok, go ahead and test all of them. Also try to ask for more offers for the GEO, there are surely more than just 2

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I would stay away from TJ..
One, they don't allow to target WIFI, you have to buy wifi + carrier traffic and when it comes to dating, wifi is usually king.
two, In my opinion, especially on weekends, prices are inflated, I could maybe go as far as to say they do it artificially, that's my theory.

Can't go wrong with exoclick

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on exoclick there is the problem of BOT traffic. I have done RON and PREMIUM campaigns in the past but I do not have big budgets to optimize so many sites.

Yes, you can share the wifi and carrier traffic on TJ

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Hello again.

One of the offers seems to be the winner, but the difference isn't that big. I would give it some more data ... also depends on the LP/ADs relationship ... will comment more later on.

Simmilar situation as with the offers, some LPs seem to be standing out, but we need to look at the whole picture.

When I look at the banners, the situation repeats a bit, I have a problem reading the data since you blurred out some parts and I'm not familiar with this tracking platform.

But yes, looks like some banners are working better with certain LPs and also with certain offers.

The logical solution would be to isolate the individual funnels that seem to perform the best and run those. However, with dating the logic often doesn't apply and as soon as you get this granular, it will usually fall apart.

What I would do would be to analyze the funnels still, but don't target just the best ones, get rid of the worst performers. SO find out what banner seems to work the worst with all the LPs and offers, same with the LPs and maybe pause the worst offer too.

BUT, in some cases, some offers really work just with certain specific combination, if that's the case with your campaign you would see certain offer really standing out with certain ad/LP combination ... if that's the case, it's worth trying to push that funnel separately.

So the next step depends on what the deeper analysis will tell you ...

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TJ has it flaws for sure, I can only agree ... but in the end, it's certainly one of the better sources and with lots of volume so it's not really wise to skip it. In my experience it's still easier for newbies to work with TJ than with exo. Exo has a great, fast and extremely easy to use UI, but the traffic quality is TOTALLY inconsistent across the 1000's of pubs they work with.

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you are right; It is a google spreadsheet file, I only export all the data from Adsbridge to go deeper

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Wifi, Carrier, OS, Browser, should be optimized at the end of the process, after offer, landing page and banner? Or I can already cut something to be profitable?

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In my experience I think affiliates are too eager to get to profits quickly, so what ends up happening is they just hack away at an inferior funnel trying to find little pockets of profit etc.

Have you tested multiple landing pages? Have you tested headlines and images on your landers? Have you tested multiple offer pages? Have you tested multiple angles? etc. etc.

Also are you running the best offer, and with enough volume where you have a good payout?

I would try to focus on building a solid "core" funnel before you start extensive targeting and really cutting down on your traffic volume.

If you have a good offer and good funnel, I'll bet you anything you can probably run pretty broadly.

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thanks jabong82, the volume is good, I'm first in the ad-spot with 30% of traffic, so I keep testing landing pages, photos and angles. And finally the banners. These are the steps to follow right? The angles on the landing pages as texts, with what criteria?
So is it a long-term battle in your opinion? 1-2 months before going into profit in a GEO? To test all these variables? The budget spent is now around 50-60 € day

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I can only speak from my experience, but yes you need to keep testing all these variables. Assuming you have a good offer, not overpaying for traffic, and a good funnel, you should be able to get to profits without cutting too many things (if any).

As far as "how long" it takes to be profitable, anybody can get a campaign profitable quickly. So yeah maybe 1-2 months if you're lucky.

However it took me 3 years (I'm probably on the slower end though) to get to a point where I felt like I really understood why things worked, got the optimization process down, and can reproduce winning campaigns from scratch consistently. I think anyone can stumble across a winning campaign, but it takes time to gain the experience to be able to reproduce results over and over again.

You always see these follow-alongs where people start making something like $500/day really quick, but I wasn't one of those people lol.

I think also a lot of it also has to do with building relationships with your affiliate network, advertisers, and traffic sources so you get preferential payouts, pricing, access to offers etc., and these take time to develop as you need to build a history of consistent spend/revenue.

I do also run in the more competitive GEOs though (US, UK, AU, CA, DE etc) so that's probably why it took a little longer as competition is intense in these lol

But anyway that's just my experience, maybe yours will be different.

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Depends on the source, not all have such deep targeting options ... and then again, I believe sources reward those who do not optimize that deep, with more volume... might be just my feeling, but I've seen to many camps die after to much optimization.

I'm totally with jabong on this, so won't repeat what he said already, the right offer/LP/banner combo will work regardless of the other factors like OS, device, browser ... your goal should be to reach profits with as wide targeting as possible, in order to get max volume.

As for the time it takes to become profitable, I think it took me 7 or 8 months to reach consistent profitability with dating. I got my first profitable campaign pretty quickly, but it took some time to learn how to repeat the process. I was losing money only the first 1-2 months, but to start making profits daily, that was another story

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I second this. Probably no rep from a source will admit to that publically, but sources need to sell the lower end traffic as well to be profitable. There's no shortage on buyers for premium traffic / carriers that are running hot currently and despite everybody denying it, the majority of networks will prefer your broad targeting campaign versus laser targeting.

For anybody curious, just setup 3 test campaigns and let the results speak:

1) broad targeting ( i.e. the most narrowed down criteria I'd do is OS / device type )
2) wifi only
3) carrier only

Now leave all settings identical and compare the amount of traffic you get from each 'segment' ( OS / carrier ) per campaign an draw your own conclusions. Obviously there's some variables involved still like spot in the impression queue, but bidding same for effectively the same traffic, you'll notice a big difference in many cases.

I've seen big difference in whitelist vs. blacklist campaigns as well, from stats on my own campaigns usually blacklisting delivers better results than whitelisting. It all comes down to the trafficsource and how they work, but I'd estimate in at least 7/10 cases, the broader you go the more rewards you'll get.

So split testing these tactics can be well worth it, one thing to always keep in mind - ROI does not pay your bills, but revenue ( => volume ) does

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I am losing money from last 6 months (on TJ). However, TF has been lucky for me till now so loss is little less. Now after loosing 4-5K, I have decided to stop TJ for some time and move to exoclick . But after some time I will definitely come back to TJ

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